Google Ads Specialist

Roles and responsibilities

As a Google Ads Specialist at Dream Preparatory Academy, you will play a pivotal role in attracting prospective families to our institution. Your primary responsibility will be to develop, launch, and manage targeted Google Ads campaigns that effectively communicate the value of our educational services. This will involve conducting thorough keyword research to identify high-impact keywords that resonate with our audience, ensuring our ads reach the right parents seeking quality education for their children.

You will be responsible for writing and testing compelling ad copy that highlights the unique programs offered by Dream Preparatory Academy. Daily monitoring of campaign performance will be crucial, as you will adjust bids, targeting, and ad copy to maximize engagement and conversion rates. A/B testing will be an integral part of your strategy to continually refine and improve ad performance.

Utilizing retargeting strategies, you will re-engage potential leads who have previously interacted with our website or content, enhancing our ability to convert interest into enrollment. Additionally, you will manage the monthly ad spend, ensuring that budget allocation aligns with campaign goals and maximizes return on investment (ROI).

Tracking, analyzing, and reporting on campaign performance will be essential. You will provide actionable insights that inform and improve our overall strategy. Leveraging tools such as Google Analytics and Google Ads, you will assess the effectiveness of campaigns, making data-driven decisions to optimize outcomes.

Desired candidate profile

Requirements:

To succeed in this role, you should have a proven track record as a Google Ads Specialist or in a similar position, with at least 2 years of relevant experience. Proficiency in Google Ads and Google Analytics is essential, along with familiarity with keyword research tools. A strong understanding of pay-per-click (PPC) campaign management, including bid strategy and targeting options, is critical.

Excellent analytical skills are required, enabling you to translate data into actionable insights that drive campaign performance. Attention to detail is paramount, as you will be managing multiple campaigns simultaneously. Experience in the education or nonprofit sector will be considered a plus, as it will provide valuable context for understanding our unique audience and goals.

In summary, this role demands a dynamic individual with a strategic mindset, keen analytical skills, and a passion for education. By leveraging your expertise in Google Ads, you will significantly contribute to Dream Preparatory Academy’s mission of providing quality education and attracting families to our vibrant community.