Social Media Executive

Roles and responsibilities

Viral Group, a dynamic and innovative marketing agency based in Kuwait City, is seeking a dedicated and creative Social Media Executive to join our team. This full-time on-site role presents an exciting opportunity for individuals passionate about enhancing brand presence and engagement through effective social media strategies.

As a Social Media Executive, you will play a pivotal role in shaping our clients’ online identities. Your primary responsibilities will include media planning, communication, social media marketing, and social media optimization (SMO). You will be tasked with developing and implementing comprehensive social media strategies tailored to meet the unique needs of each client, ensuring that their brand messages resonate with their target audiences.

Key Responsibilities:

1. Media Planning and Communication: You will design and execute media plans that align with our clients’ objectives. This includes researching audience demographics, trends, and insights to effectively target campaigns.

2. Social Media Marketing: You'll manage and curate content across various platforms, focusing on creating engaging and shareable posts. This involves understanding the nuances of different social media channels and crafting tailored messages that reflect our clients’ brands.

3. Social Media Optimization (SMO): You'll be responsible for optimizing social media profiles and content to improve visibility and engagement. This includes employing best practices for SEO, leveraging hashtags, and implementing strategies to enhance follower growth.

4. Writing and Content Creation: Strong writing skills are crucial in this role. You will produce compelling copy for social media posts, advertisements, and blogs, ensuring consistency in tone and style across all platforms.

5. Analytics and Reporting: Utilizing social media analytics tools, you will track performance metrics and analyze the effectiveness of campaigns. Regular reporting will be essential to provide insights and recommendations for continuous improvement.

6. Team Collaboration: Working effectively within a team setting is vital. You will collaborate with designers, content creators, and account managers to ensure cohesive campaign execution.

Desired candidate profile

Qualifications:

To be successful in this role, you should possess a Bachelor’s degree in Marketing, Communications, or a related field. A solid understanding of media planning and communication is essential, alongside experience in social media marketing and optimization. You should have excellent interpersonal skills and be able to communicate effectively with clients and team members.

Additionally, familiarity with social media analytics tools is important for measuring success and making data-driven decisions. Your ability to work collaboratively within a team will contribute to a positive work environment and drive the success of our clients’ campaigns.

If you are a creative thinker with a passion for social media and a desire to make an impact, we would love to hear from you. Join us at Viral Group and take the next step in your career as a Social Media Executive!