merchandisers job is to ensure that products are available in the right place at the right time to increase sales and profits. They are responsible for a products journey from delivery to the store to when a customer buys it. Some of their responsibilities include:
Product selection
Analyzing consumer demand and market trends to determine which products will be in high demand. They then curate a selection of products for instore or online sales.
Inventory management
Monitoring warehouse inventory levels and submitting inventory reports. They also control stock levels based on seasonal forecasts.
Sales planning
Working with buyers to plan product ranges and sales and stock plans. They also forecast profits and sales and optimize the sales volume and profitability of designated product areas.
Display planning
Working with visual display staff and department heads to decide how goods should be displayed to maximize sales. They also create attractive sales floor displays.
Customer service
Communicating customer problems to the company and addressing customer issues.
Supplier negotiations
Using their negotiation skills to secure favorable prices and terms from suppliers.
Marketing
Collaborating with other departments to develop effective marketing strategies.
Competitor analysis
Maintaining awareness of competitors performance.
Merchandisers typically need a high school diploma or GED 12 years of experience working in retail or merchandising and excellent analytical and communication skills. They may also be required to travel to client locations.
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation