merchandisers job is to ensure that products are available in the right place at the right time to boost sales and profits. They are responsible for a products journey from delivery to the store to when a customer picks it up.
Here are some responsibilities of a merchandiser:
Product selection: Analyze market trends and consumer demand to determine which products will be in high demand.
Inventory management: Monitor inventory levels submit reports and stock shelves and displays.
Sales planning: Plan product ranges sales and stock plans. Forecast sales and profits and optimize the profitability of product areas.
Store layout: Produce layout plans for stores and work with visual display staff to maximize sales.
Supplier relations: Negotiate with suppliers to secure favorable prices and terms.
Customer relations: Communicate customer problems to the company and address customer issues.
Marketing: Collaborate with other departments to develop marketing strategies.
Competitor analysis: Maintain awareness of competitors performance.
Reporting: Analyze previous seasons sales and report on the current seasons lines. Make financial presentations to senior managers.
Merchandisers need to have strong communication skills to collaborate with suppliers manufacturers and stores. They also need to have a keen eye for detail be organized and have a focus on quality and customer needs
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation