Director Of Product Marketing
Director Of Product Marketing
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Job Description
Job Title: Director of Product Marketing
Location: Hybrid Irvine CA
Duration: 6 Months CTH
Interview mode: Video
Job Description:
About the job
The Product Marketing Director will be a key leader in shaping the narrative of our technology products by combining strategic marketing acumen with creative vision. This role will oversee the development and execution of innovative marketing strategies that drive product awareness adoption and customer loyalty. The Director will lead a multidisciplinary team of marketers designers and content creators to deliver compelling and cohesive brand experiences across all channels.
Key Responsibilities:
Strategic Leadership:
Develop and execute comprehensive product marketing strategies that align with the companys business objectives and target market.
Collaborate with product management sales and engineering teams to define product positioning messaging and gotomarket plans.
Monitor market trends customer insights and competitive landscape to adjust strategies accordingly.
Drive product launch initiatives including campaign planning content creation and crossfunctional coordination.
Creative Design Oversight:
Lead the creative vision for product marketing campaigns ensuring a consistent and impactful brand message.
Oversee the creation of highquality marketing materials including digital assets videos infographics and presentations.
Collaborate with the design team to produce visually engaging and usercentered creative content that enhances the customer journey.
Ensure all creative output aligns with brand guidelines and effectively communicates the products value proposition.
Team Leadership
Manage mentor and inspire a team of marketing professionals including product marketers designers content creators and project managers.
Foster a collaborative and innovative team environment encouraging creativity and professional growth.
Set clear performance goals provide regular feedback and conduct performance evaluations.
Build and maintain strong relationships with internal stakeholders and external partners.
CrossFunctional Collaboration:
Work closely with the product management team to align marketing strategies with product roadmaps and feature releases.
Partner with sales teams to develop enablement tools and materials that drive product adoption and sales effectiveness.
Collaborate with the analytics team to measure and optimize marketing performance making datadriven decisions to improve ROI.
Budget Management:
Develop and manage the product marketing budget ensuring resources are allocated efficiently across campaigns and projects.
Monitor spending and provide regular updates on budget performance to senior management.
Innovation & Continuous Improvement:
Stay updated on the latest marketing technologies tools and trends and recommend innovative approaches to enhance marketing effectiveness.
Lead initiatives to test new marketing channels content formats and creative concepts fostering a culture of experimentation.
Qualifications:
Bachelors degree in Marketing Business Design or a related field; Masters degree preferred.
8 years of experience in product marketing with a strong focus on creative design within a technology company.
Proven track record of successfully leading product launches and marketing campaigns.
Strong leadership skills with experience managing and developing highperforming teams.
Exceptional communication presentation and storytelling abilities.
Proficiency in digital marketing tools analytics platforms and design software.
Ability to think strategically while executing tactically in a fastpaced environment.
Strong analytical skills with a datadriven approach to decisionmaking.
Employment Type
Full Time
