Assistant Brand Manager
Assistant Brand Manager
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Job Description
A. JOB SUMMARY
The position of Assistant Brand Manager will be a trailblazer. This role will allow identifying the consumer marketing growth strategy of the companys venture into farmtotable consumer foods and the execution of an exciting gotomarket to drive longterm awareness and consistent purchase of the companys brands. This is a white space brand equity innovation and an onground awareness and trial generation activation role. In addition this person will be a pioneer in shaping the future of newly acquired brands and defining new brands and category entries from scratch.
B. DUTIES AND RESPONSIBILITIES
Develop and execute both short and longterm awareness and trial generation plans particularly heavy on digital and onground activation.
Contribute to the development of brand strategy/brand architecture/brand guidelines.
Lead branding and 5Ps strategies for new categories
Design a holistic consumer experience for the companys brands (capturing all stages of the marketing funnel awareness interest purchase and loyalty) and execute with precision and proper tracking.
Lead specific innovation projects from initial concept to launch including financials.
C. EDUCATIONAL REQUIREMENT
Bachelors degree in marketing or businessrelated courses. MBA preferred but not required.
D. EXPERIENCE SKILLS COMPETENCIES REQUIRED
At least two years experience in a brand marketing role ideally from FMCG marketing (food or nonfood); open to other industries (agency tech other startups) with good experience in startup and innovation development and brand building/activation.
Open to fresh graduates / early in career early in their marketing roles as long as they have demonstrated strong growth mindset in learning doing and contributing in their roles
Must also be adept in project management brand planning and performance tracking.
Must be able to work well with other partners agencies sales teams suppliers and other stakeholders.
Graduate of any Marketing Business Management or Communications
Strong FMCG marketing fundamentals Consumer insights and consumer experiencedriven must drive decisionmaking and judgment.
Has a strong entrepreneurial spirit capable of generating new ideas that can drive growth able to execute flawlessly and fast creative in developing solutions especially for a startup company willing to learn by startup must be ready to roll up their sleeves and do the test and learns fast.
Strong communication skills.
Able to communicate accordingly to various stakeholders.
Creative and digital in nature in digital marketing.
Remote Work :
No
Employment Type
Full Time
