App Marketing Manager mfd livil

Turn your drive time into productivity with livil!

Unlock your drive time with livils innovative software solution designed to transform every moment behind the wheel into productive time. Our cuttingedge platform delivers seamless access to essential work tools and communication channels IM calendar email CRM and documents all within a fully integrated voicedriven interface. Powered by livils advanced natural language understanding technology our interface is purposebuilt for the incar experience minimizing driver input while maximizing productivity.

With proprietary scalable technology livil has not just entered the market; weve set the standard for incar messaging and productivity. Our proven solutions have captured significant demand leading to longterm contracts and a robust stream of recurring subscription revenue.

Our App business brings the livilbranded experience directly to drivers across various automotive platforms ensuring everyone can harness the power of productivity on the go.

Based in Halle (Saale) Germany Autonomy on Board GmbH is at the forefront of driving innovation in the automotive software industry. Join us as we redefine whats possible on the road.

Tasks

As an App Marketing Manager (m/f/d) at livil you will play a key role in developing and executing marketing strategies to promote our mobile applications. Youll be responsible for driving user growth engagement and retention across various digital channels. This role requires a creative datadriven individual who is passionate about digital marketing understands app marketing dynamics and can help us scale in a competitive market.

• App Marketing Strategy:

• Develop and implement comprehensive marketing strategies to promote livils mobile applications on iOS and Android platforms.

• User Acquisition:

• Manage and optimize user acquisition campaigns across channels including Google Ads Facebook Ads Apple Search Ads and other performance marketing platforms.

• App Store Optimization (ASO):

• Drive ASO strategies to maximize visibility ranking and downloads of the app across the Google Play and Apple App Store.

• User Retention:

• Design and execute campaigns focused on increasing user retention and engagement leveraging push notifications inapp messaging and email marketing.

• Partnerships:

• Identify and manage partnerships with automotive platforms influencers and other relevant players to boost app visibility.

• DataDriven Decisions:

• Analyze key performance metrics user behavior and campaign performance to continuously optimize marketing strategies.

• Creative Content Development:

• Collaborate with designers and content creators to produce engaging marketing materials including ads landing pages videos and more.

• Customer Research:

• Conduct interviews with members of the target group and users to derive insights for our product and marketing decisions.
  

• Budget Management:

• Manage marketing budgets to ensure costefficient and impactful campaigns that deliver a high return on investment (ROI).

• CrossFunctional Collaboration:

• Work closely with the product development and customer success teams to align marketing efforts with product updates and customer needs.

Requirements

• Experience:

• 3 years of experience in app marketing preferably with a focus on user acquisition and engagement.

• Experience in growing a user base tenfold for example: from 100.000 users to 1.000.000 users

• Experience in growing a user base in different markets for example Germany and the US

• Skills:

• Proficient in digital marketing tools and platforms including Google Ads Facebook Ads and Apple Search Ads.

• Experience with App Store Optimization (ASO) and understanding of key mobile metrics (CPI CTR Retention etc.).

• Strong analytical skills with the ability to interpret complex data and make datadriven decisions.

• Handson experience with user engagement tools (e.g. push notifications email campaigns).

• Familiarity with automotive or productivity app markets is a plus.

• Creativity:

• Ability to think creatively and produce innovative marketing strategies.

• Teamwork:

• Strong communication and collaboration skills; ability to work crossfunctionally.

• Startup Mindset: Willingness to work in a startup environment which often requires flexibility a handson approach and a proactive attitude.

• Languages:

• Fluency in English and German (written and spoken): Strong communication skills are most important in this role. Being fluent in both German and English ensures effective communication in our diverse business environment.

• Education:

• A degree in Marketing Business or a related field is a plus

Benefits

• Impactful Work in a Niche Market

• Pioneering Solutions: At livil youll have the opportunity to work on cuttingedge solutions that transform how drivers use their time on the road creating meaningful benefits that enhance productivity and safety.

• Market Leadership: Join a company thats already setting the standard in incar messaging and productivity contributing to its growth and further establishing its position in a niche market.

• High Growth Potential

• Startup Energy: Be part of a dynamic startup environment where your contributions directly influence the companys success and trajectory. Youll play a key role in scaling innovative solutions from concept to widespread adoption.

• Collaborative and Empowering Culture

• Team Collaboration: Join a collaborative team where everyone pitches in where needed fostering a culture of mutual support innovation and shared success.

• Flexibility and WorkLife Balance

• Hybrid Work Model: Enjoy the flexibility of hybrid working arrangements allowing you to balance inoffice collaboration with remote work while still being part of an energetic onsite team.

• HandsOn Experience: In a startup like livil youll have handson experience with a variety of tasks providing you with a broader skill set and the satisfaction of seeing your work make a tangible difference.

• Exciting Challenges

• Innovation and Creativity: With the freedom to innovate and experiment youll be encouraged to bring new ideas to life driving forwardthinking solutions in a rapidly evolving industry.

• Strategic Market Position

• Partnerships and Growth: Work with a company that has already secured significant partnerships and funding positioning it for sustained growth and longterm success in the automotive sector.

Do you recognise yourself in this role and would you like to help livil continue to grow with your expertise

Franziska looks forward to receiving your application and is available to answer your questions on.