Head of CRM

Roles and responsibilities

Arnold Ash Group is excited to announce a partnership with a groundbreaking iGaming and Crypto operator in search of a dynamic CRM Leader to join their marketing leadership team. This role, reporting directly to the CEO, is a unique opportunity to be part of an ambitious pre-launch venture that promises to reshape the industry.

Our client is a well-funded startup at the intersection of iGaming and cryptocurrency, boasting an experienced leadership team with a track record of successful ventures and exits. Joining this venture at ground level means you'll not only have the chance to influence the company’s future significantly but also grow alongside it under the guidance of a visionary CEO.

As the CRM Leader, you will play a pivotal role in shaping customer relationships and driving engagement. Your primary responsibilities will include the development and implementation of CRM strategies that align with the company's overall marketing objectives. This will involve driving customer engagement, retention, and loyalty through innovative approaches tailored to our audience.

A key aspect of this role will be your ability to segment and analyze customer data effectively. By identifying trends, preferences, and behaviors, you will translate insights into actionable strategies that enhance customer experiences and foster deeper connections. Collaboration with the marketing team will be essential as you create targeted and personalized email marketing campaigns, ensuring content is relevant and timely.

Desired candidate profile

In addition to data management, you will collaborate closely with the creative team to develop SEO-efficient, visually appealing email templates and content. Staying updated on industry best practices and emerging trends in CRM, email marketing, and customer engagement will be vital to keeping the company ahead of the curve.

Moreover, you will champion a customer-centric approach across the organization, fostering a culture of continuous improvement and emphasizing the importance of understanding customer needs and preferences.

This is an exceptional opportunity for a CRM professional eager to make a significant impact in a rapidly evolving industry. If you are passionate about driving customer engagement and loyalty in a startup environment, we invite you to apply and be part of this exciting journey. Join us as we build the future of iGaming and crypto together.