Email Marketing Program Manager
Email Marketing Program Manager
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Job Description
Email Marketing Program Manager
Bellevue WA
Full Time Employment (FTE)
Skills: Program Management
Job Description:
CRM Functional Marketing Processes; Program Manager
Roles & Responsibilities:
Coordination and execution of digital marketing programs. This includes ownership of the build and deployment of various marketing programs including validation and testing.
Coordinate with various teams including design editorial and client to create a cohesive marketing calendar.
Ability to perform and support all marketing campaign efforts including segmentation HTML production/testing and quality assurance of all outbound campaigns across email.
Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
Track ongoing progress of projects and deliver timely updates to clients.
Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively
Be knowledgeable on digital marketing best practices technologies and trends. CANSPAM best practices and GDPR compliance is followed.
Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results improved deliverability and compliance around permissionbased marketing
Monitor daily campaign deliverability ensuring high inbox success rate for all campaigns.
Leverage campaign management best practices to optimize campaign performance including techniques like A/B or multivariate testing personalization and segmentation
Technical/Functional Skills:
Work with engineering partners to manage new data requirements and rationalize the campaign roadmap accordingly
10 years of campaign management skills ability to multitask effectively and work crossfunctionally
8 years of experience with SFMC AEM ACS HubSpot Eloqua
Experience as a project manager in an agile project environment
Content / HTML experience Content Testing and QA
Ability to thrive in a fastpaced fluid environment
Intermediate MS Excel
Ability to multitask and manage stakeholders within a dynamic business environment
Extremely detailoriented approach with strong analytical skills
Extensive understanding of digital marketing business practices
Knowledge of endtoend campaign management processes
Excellent technical & analytical skills with strong business acumen
Previous experience working with Microsoft will be an added advantage
Passion to drive improvement in the overall customer experience
Experience working across multiple agencies/stakeholders and teams
Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting
Familiar with project management tracking tools like Azure Dev Ops MS Projects Jira etc.
Experience managing a team is a plus
Motivate the team and manage deliverables on a daytoday basis
Qualifications:
1012 years of experience
Bachelors or Masters Degree
Employment Type
Full Time
