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You will be updated with latest job alerts via emailAbout Us:
We are a performance marketing agency managing over $120M in annual media spend. Specializing in boutique digital marketing services we partner with large American companies in the home improvement industry helping them drive growth while reducing their overall marketing costs.
About the Role:
We are looking for an experienced and forwardthinking Head of Media Innovation & Strategy to lead our Innovation & Optimization department in pushing the boundaries of digital advertising and staying ahead of the competition. The ideal candidate will be a visionary leader with a deep understanding of the performance marketing landscape and a strong focus on emerging traffic sources media buying automation and strategic testing.
Key Responsibilities:
Lead the Innovation Strategy: Develop and execute strategies to explore and test new traffic sources emerging ad platforms and innovative media channels to keep the agency ahead of industry trends.
Oversee Media Automation: Spearhead automation efforts in media buying processes ensuring that proprietary tools and scripts are developed to optimize bidding budget allocation and campaign management at scale.
Research & Development (R&D): Manage and guide the R&D team in discovering and testing new ad platforms to ensure the agency can offer clients cuttingedge solutions.
Media Buying Optimization: Lead a team focused on optimizing media buying strategies and tactics for operational media buying. Develop and implement techniques to enhance key performance metrics (CPA ROI CTR) and collaborate with the operational media buying team to apply successful strategies. Ensure continuous A/B testing and datadriven insights are used to improve current media buying efforts.
Client & Niche Launch and Testing: Manage a dedicated team responsible for launching new clients and testing new niches. Oversee the strategic planning execution and optimization of campaigns for clients entering new markets ensuring that all efforts are effectively tested measured and optimized for success.
Strategic Leadership: Work closely with the CMO and other senior stakeholders to align media innovation strategies with the company s broader business objectives and client goals.
Team Leadership: Oversee the management of specialized teams including R&D Media Automation Media Buying Optimization and New Client Launch & Testing. Inspire and mentor team members fostering a culture of innovation and continuous improvement.
Partnerships and Tools: Identify and manage relationships with media buying platforms ad tech vendors and other partners to support innovation and automation efforts. Evaluate thirdparty tools and technologies that can enhance the team s capabilities.
Attributes:
Requirements :
Qualifications:
What we offer:
Enjoy the flexibility to work from any comfortable location within the CET time zone (preferably) enabling you to create your ideal work environment.
Fulltime employment with a flexible schedule to accommodate your personal needs
Generous paid vacation policy to ensure you have time to recharge
Emphasis on maintaining a healthy worklife balance
Attractive benefits package to support your health and wellbeing
Performancebased bonus system to reward your contributions
Collaborate with a highly skilled and professional team
Opportunities for continuous learning and career advancement
Join a diverse international team that values innovation collaboration and mutual respect.
Remote Work :
Yes
Employment Type :
Fulltime
Full-time