Copywriter

Roles and responsibilities

As a Senior Copywriter, you are responsible for writing homerun offers and angles for our range of supplements. We will assign you to growth-oriented projects that require your skillset most. You will work on a variety of copy - that includes advertorials, landing pages and upsells & cross-sells through CRO, video ads - to find product-market fit and drive the customer acquisition engine for our brand. Upon validation, you will productize your new copy discoveries and turn them into scalable writing processes for other writers through creative thinking models, and/or AI.

Key Outcomes

• Create and improve ads, script, funnels, and offers to acquire/retain customers profitably. (based on KPIs)
• Expand the market-message fit for our range of supplements.

What You’ll Be Doing

• Identify key gaps within the funnel based on campaign reports & implement needle moving improvements to bump ROAS. (ad copy, creatives, landing pages, upsells)
• Create a steady stream of fresh hooks, angles & arguments to beat existing control ads/ pages/ scripts.
• Collaborate with Growth strategists (Media Buyers) / Designers/ Editors/ Project managers to achieve key KPIs.
• Refine customer profiles to deepen insights on psychological triggers. (pain points, motivations, fears, desires, objections, narratives, emotional states etc)
• Create new, exciting claims that differentiate products without flouting compliance policies.
• Break down competitor/ cross-industry advertising strategies to develop new messaging strategies
• Proof read other writer's copies and offer useful improvements/ insights.
• Build and train AI copy models with existing customer/ winning ad data to deepen internal copy knowledge.

Desired candidate profile

Requirements

• 5+ years of experience in direct response copywriting with proven experience writing advertorials and video scripts.
• Strong analytical skills - able to dissect core drivers of working ads.
• Proven framework for research, identification of psychological triggers, messages & angle testing.
• High level storytelling, sales and persuasion skills.
• Ability to distill new concepts into applicable principles and roll out them out to new writers quickly.
• Independent problem solver who is resourceful and able to manage multiple projects end to end.
• Organized & meticulous.
• Obsessed with psychology, persuasion & advertising.
• Dialed into the industry: Eg involved in the DTC twitter, DRM/copy advertising spaces.
• Interested in applying skill sets in the right (highly scalable) opportunity/vehicle.
• Bonus: Experience, knowledge or interest in behavioral psychology, sociology, economics, neuro linguistic programming, personality profiling, sales.

Benefits

• Competitive salary and performance based bonus.
• Opportunities for personal development and advancement.
• Collaborative and dynamic work environment.