Web Merchandiser

Web Merchandiser

Reporting to: Chief Marketing Officer

Location: London flexible working policy

Salary: Competitive bonus

Who We Are:

Founded in 2000 Healthxchange is the leading supplier of medical aesthetic products and services to professionals and consumers across the UK & Ireland. Healthxchange proudly partner with awardwinning brands including Obagi Medical Medik8 Jan Marini and Jane Iredale to strategically commercialise their products in market. We currently supply over 9000 clinics with a full range of products (Skincare Injectables Energybased devices) and services (software & education) to support their 360 business needs. The company offers a dynamic environment for innovation and growth in the medical aesthetic space.

About the Role:

As the Web Merchandiser for Healthxchanges portfolio of B2B and B2C websites you will be focused on improving the online shopping experience and driving sales through strategic product placement promotion and user engagement techniques.

Responsibilities:

• Lead daily site trading activities to optimise customer shopping experience and sales performance
• Manage homepage and landing page content in alignment with current promotions seasonality and stock availability
• Work with brand and creative teams to ensure content is engaging SEOoptimized and consistent with brand guidelines
• Manage the uploading and optimisation of all product listings and promotions ensuring accuracy and consistency in product data imagery and copy.
• Periodically review and update static content pages such as FAQs About Us and delivery information.
• Liaise with the wider business regarding stock levels product introductions and discontinuations.
• Work with current systems to implement a suite of reports designed to identify and promote sale of short dated slow moving or discontinued lines
• Analyse sales data traffic and search metrics to inform merchandising decisions.
• Monitor analyse and report onsite KPIs including traffic conversion rate average order value and bounce rate.
• Provide insights to stakeholders on customer behaviour and potential areas for improvement or opportunity.
• Collaborate with the Development Team on implementing site modifications and A/B tests to enhance the user experience and conversion rate.

Requirements:

• Proven experience in a web merchandising role preferably in the aesthetics or beauty industry.
• Educated to degree level or equivalent
• Proficiency in using CMS platforms (e.g. Magento or Shopify) to manage content as well as configuration of promotions
• Strong understanding of SEO web analytics and ecommerce best practices.
• and web analytics tools (e.g. Google Analytics Lighthouse Google product feeds etc).
• Familiarity with digital marketing strategies and tools.
• Excellent project management skills with the ability to manage multiple tasks priorities and stakeholders
• Experience in creating and effectively briefing requirements to stakeholders
• Experience of working alongside a development team with the ability to efficiently investigate record and report any bugs within the platforms
• Exceptional communication and teamwork abilities.
• Understanding of the aesthetics and skincare industry is desirable.

Benefits

Company Pension hybrid working annual bonus scheme 25 days holiday plus bank holidays (and increasing with service) staff discount staff social events access to Health Assured EAP

Healthxchange is committed to creating a diverse and inclusive work environment. We are proud to be an equal opportunity employer and we welcome and encourage applications from all qualified individuals regardless of race colour religion sex sexual orientation gender identity national origin age disability status marital status or any other legally protected status. All employment decisions are based on merit qualifications and business needs.