Brand Manager Medik8
Brand Manager Medik8
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Job Description
Brand Manager Medik8
Location: London Office flexible working policy
Reports to: Marketing Director
Salary: Competitive bonus
About Healthxchange:
Founded in 2000 Healthxchange is the leading supplier of medical aesthetic products and services to professionals across the UK & Ireland. Healthxchange proudly partner with awardwinning brands including Obagi Medical Medik8 Jan Marini and Jane Iredale to strategically commercialise their products in market. We currently supply over 9000 clinics with a full range of products (Skincare Injectables Energybased devices) and services (software & education) to support their 360 business needs. The company offers a dynamic environment for innovation and growth in the medical aesthetic space.
About the role:
As Brand Manager you will work closely with the Marketing Director to develop an endtoend brand plan for Medik8 the award winning British dermatological skincare products. From ideation to activation you will work closely with your counterparts in sales and education to develop a professional channel brand plan that drives awareness leads and ultimately sales. You will make a case for the commercial viability of your proposals secure budget and communicate with stakeholders to ensure effective implementation of plans through to completion. You will be supported by your Marketing Director and counterparts in the sales education team and the activation team where we have specialties in Creative CRM Paid Media Digital and PR Comms & Advocacy. Further support will be provided by Third Party Agencies as and when required.
The ideal candidate is a proactive communicative skincare enthusiast with strong project management skills. We are seeking someone who has experience with executing brand strategies and a proven track record of driving measurable results. While support is available you should be comfortable managing all elements of the brand plan in collaboration with key internal and external partners.
Responsibilities:
- Work closely with the Marketing Director to create and support omnichannel brand strategy that is aligned with brand objectives incorporating input from key stakeholders
- Manage relationships with both the Brand and our internal Sales Education and Commercial teams to ensure a rounded and considered plan is made
- Prepare detailed briefs for internal teams and oversee the process through to completion ensuring timely delivery by overseeing the timeline key deliverables and seamless coordination across all teams involved
- Measure success of activations and feedback into plan
- Build business cases where necessary for securing the right budget ensuring prioritisation of key initiatives based on strategic importance.
- Consider all channels when preparing plans including websites social media eshots/email marketing SEO PPC events PR partnerships print influencers and promotions inhouse or through use of agency.
- Attend and support key marketing events ensuring effective brand representation and engagement with stakeholders partners and customers.
- Work with our inhouse teams to create consistent content and collateral adapted for all marketing and sales channels and mediums
Requirements:
Essential:
- Minimum 4 years marketing experience
- Educated to degree level or equivalent
- Passionate about aesthetics
- Excellent verbal and written communication skills
- Organised detail oriented and accurate.
- Creative selfstarter
- Able to meet deadlines and prioritise
- Positive attitude
- High integrity
- Commercial awareness
- Excellent analytical skills
Desirable:
- B2B Experience
- Print and PoS Experience
- Copyright experience
- Google Analytics/Adwords certificate
Benefits:
Company pension annual performance bonus 25 days holiday plus bank holidays (and increasing with service) staff discount staff social events access to Health Assured EAP.
Healthxchange is committed to creating a diverse and inclusive work environment. We are proud to be an equal opportunity employer and we welcome and encourage applications from all qualified individuals regardless of race colour religion sex sexual orientation gender identity national origin age disability status marital status or any other legally protected status. All employment decisions are based on merit qualifications and business needs.
Employment Type
Full Time
