Responsibilities:
- Develop and execute marketing strategies to achieve business objectives.
- Create engaging content (blog posts social media case studies etc.) highlighting product benefits and industry applications.
- Manage social media platforms email marketing campaigns and trade show appearances.
- Collaborate with sales teams to understand customer needs and develop targeted marketing materials.
- Conduct market research and competitor analysis to inform marketing decisions.
- Analyze campaign results track metrics and optimize marketing efforts.
- Manage marketing budget and ensure ROIdriven initiatives.
- Develop and maintain relationships with industry partners and influencers.
- Assist in product launches event planning and promotional activities.
- Stay uptodate with industry trends and emerging marketing technologies.
Requirements:
- Bachelors degree or HND in Marketing Communications or related field.
- 23 years of marketing experience in an industrial/manufacturing setting.
- Proven track record of successful marketing campaigns and lead generation.
- Excellent writing communication and project management skills.
- Strong understanding of digital marketing (SEO PPC email social media).
- Ability to work in a fastpaced environment and prioritize tasks effectively.
- Team player with a collaborative mindset.
Preferred Qualifications:
- Experience with marketing automation software
- Knowledge of CRM systems
- Familiarity with graphic design and video editing tools.
- Certification in digital marketing
Responsibilities: Develop and execute marketing strategies to achieve business objectives. Create engaging content (blog posts, social media, case studies, etc.) highlighting product benefits and industry applications. Manage social media platforms, email marketing campaigns, and trade show appearances. Collaborate with sales teams to understand customer needs and develop targeted marketing materials. Conduct market research and competitor analysis to inform marketing decisions. Analyze campaign results, track metrics, and optimize marketing efforts. Manage marketing budget and ensure ROI-driven initiatives. Develop and maintain relationships with industry partners and influencers. Assist in product launches, event planning, and promotional activities. Stay up-to-date with industry trends and emerging marketing technologies. Requirements: Bachelor's degree or HND in Marketing, Communications, or related field. 2-3 years of marketing experience in an industrial/manufacturing setting. Proven track record of successful marketing campaigns and lead generation. Excellent writing, communication, and project management skills. Strong understanding of digital marketing (SEO, PPC, email, social media). Ability to work in a fast-paced environment and prioritize tasks effectively. Team player with a collaborative mindset. Preferred Qualifications: Experience with marketing automation software Knowledge of CRM systems Familiarity with graphic design and video editing tools. Certification in digital marketing