Director of Marketing
Director of Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
As head of Marketing your key responsibilities will be to develop marketing strategy for the hotels products or services to support business growth ambitions. Key focus on calendar of campaigns and events develop brand strategy set the marketing budget and analyze the market and competitors.
As Marketing Director oversee the implementation of the marketing strategy through leadership of the marketing team.
What you will be doing:
- Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products
- Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts
- Identify short and longterm scheduling and resource needs including development and management of annual marketing budget profitandloss projections and expenditures
- Understand key performance metrics and tracking tools for market research forecasts competitor analyses campaign results and consumer trends and translate results into actionable insights for marketing team
Responsibilities
- Lead development of marketing strategy by working closely with clients managers creatives content providers and distribution partners to create effective plans focused on growing the audience for our products and services
- Spearhead the execution of marketing campaigns including test and control group segmentation testing tracking results reporting analyses and recommendations
- Manage conception development and implementation of marketing plans and strategy product concepts and promotional programs to drive customer interest and sales
- Analyze key marketing performance metrics and provide market research forecasts competitor analysis campaign results and consumer trends
- Provide tools and materials for the effective functioning of the sales and hotel operational teams
- Deliver an overview of all marketing activities aiming to drive awareness and sales ranging from digital print media and social media to market research and direct marketing
- Oversee coordination with external agencies
- Produce hotels Annual Commercial Strategy Plan in partnership with on property leaders and regional support.
- Advising and supporting on the development of the Fairmont corporate brand
- Liaise with Fairmont Global/Regional Brand Public Relations & Communication teams
- Lead engage and develop team members including ongoing performance development and Career Development Plans.
What is in it for you:
- Salary Range: USD$145000 to USD$15500
- Discounted hotel rooms and food & beverage rates to employees at our sister properties around the globe.
- We provide learning programs through our Academies to promote growth and development so that you can perform at your full potential.
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility activities like Planet 21 and WATCH
Qualifications :
To fulfil this role successfully you should demonstrate the following minimum qualifications:
Required skills and qualifications
- Successful track record in senior marketing role and campaign creation
- Excellent leadership communication and decisionmaking skills
- Experience in digital and print marketing content marketing and social media marketing
- Proven ability to plan and manage budgets
Preferred skills and qualifications
- Bachelors degree (or equivalent) in marketing advertising or communications
- Proficiency with HTML content management systems and design software
- Established roster of media and PR contacts
- Desire to grow professionally through ongoing education
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
