Marketing Communications Director
Marketing Communications Director
Posted on :
18-10-2024
Employer Active
1 Vacancy
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Job Description
COMMUNICATIONS & MEDIA PLAN
- Formulate communications and media calendar for each revenue stream ensuring timely and accurate execution of each initiative through coordinating with relevant teams
- Responsible for consistently creating positive and relevant news to drive P R value from earned local and global channels
- Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks inhouse collaterals and displays press materials ad copies and assets
- Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels convention centre dining outlets and spa ensuring it resonates with our target audience.
- Lead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue
- Source and collaborate with relevant partners and suppliers to create unique guest experiences and events
CAMPAIGN & EVENT MANAGEMENT
- Plan communications campaigns with marketing team and agencies to cover digital marketing social media email marketing and traditional advertising to increase brand awareness and sales
- Host and entertain media bloggers content creators and influencers to drive positive coverage and beneficial commercial outcomes
- Drive the marketing and promotion of hotelled events held at the complex ensuring they attract the desired clientele and achieve attendance targets
- Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies
MARKET RESEARCH & ANALYSIS
- Conduct market research to identify consumer preferences market trends and competitive landscapes
- Analyse data from various platforms to provide informed proposal to meet commercial and business goals
- Review competitors to create indepth communications strategies to promote all products and service
PARTNER & INDUSTRY ENGAGEMENT
- Proactively initiate partnerships drive business synergy and reduce costs
- Host prolific partners and industry players for continual engagement while seeking opportunities for mutuallybeneficial collaborations
- Seek relevant brands for cobranded guest experiences
BUDGETING
- Monitor and maintain budget for all communications campaigns ensuring forecast accuracy
- Responsible to gathering scope and costs for budgeted items related to marketing communications
- Manage and allocate the communications budget effectively to achieve desired results and a strong return on investmentPlan and prepare for annual budget submission and presentation
OTHERS
- Comply with hotel and department policies and procedures at all times
- Assist with any other Sales & Marketing projects as requested
- To carry out other duties as and when assigned by the Management of the Hotel
Qualifications :
- A minimum of 8 years of marketing public relations or media experience
- Familiar with the hospitality dynamics in Singapore and the region
- Strong knowledge of marketing and communications principles and upcoming trends
- Passion for hospitality industry and is constantly seeking to be ahead of the curve coming up with new innovative ways to drive revenue
- Strong network with key brands such as Forbes Conde Nast Travel Leisure Michelin Guide will be a major advantage
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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