Cluster E-commerce Content Manager
Cluster E-commerce Content Manager
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Salary Not Disclosed
1 Vacancy
Job Description
The Cluster Ecommerce Manager will be responsible for driving online revenue and enhancing the digital presence across multiple hotel properties. This role will focus on optimizing ecommerce strategies managing digital marketing initiatives and ensuring seamless integration of all online platforms to boost visibility engagement and direct bookings. The role reports directly to the Country Digital Director and collaborates closely with the marketing sales and revenue teams of the individual properties.
Key Responsibilities but not limited to:
Ecommerce Strategy Development & Execution
Lead the development and execution of the countrywide ecommerce strategy for all hotel properties.
Identify growth opportunities to increase direct bookings through hotel websites and other owned digital channels.
Optimize the user experience (UX) and conversion rate optimization (CRO) for all hotel websites and mobile platforms.
Digital Marketing & Campaign Management
Manage and coordinate all digital marketing activities (SEO SEM social media display advertising and email marketing).
Oversee the implementation of paid media campaigns and promotional strategies to drive traffic and revenue.
Collaborate with external agencies and internal teams to develop and execute content strategies ensuring alignment with brand guidelines.
Performance Analysis & Reporting
Monitor analyze and report on key performance indicators (KPIs) such as website traffic conversion rates revenue and ROI from all digital channels.
Provide regular performance updates to the Country Digital Director and other senior stakeholders.
Identify trends insights and opportunities for improvement through data analysis.
Content Management
Create curate and manage highquality content for various channels including websites email newsletters social media and promotional materials.
Ensure content is aligned with brand messaging and tailored to different market segments.
Collaborate with property teams to gather insights and showcase unique features and promotions.
Collaboration & Crossfunctional Coordination
Work closely with propertylevel marketing teams to ensure local market needs are met while maintaining a consistent digital strategy across the country.
Collaborate with the revenue management distribution and IT teams to ensure seamless online booking experiences.
Coordinate with the regional and global digital teams to align with broader corporate strategies.
Budget Management & Resource Allocation
Manage the digital and ecommerce budget for the country ensuring optimal use of resources to drive results.
Monitor spending and performance to ensure ROI on all digital initiatives.
Stay Updated on Digital Trends
Keep up with emerging trends and best practices in ecommerce and digital marketing.
Test and implement new tools platforms and technologies to stay ahead in the competitive digital landscape.
Qualifications
Bachelors degree in Marketing Business Ecommerce or related field. Masters degree is a plus.
3 years of experience in ecommerce digital marketing or a related field ideally within the hospitality or travel industry.
Proven track record in managing multiproperty digital marketing strategies.
Strong understanding of online booking platforms website management and content management systems (CMS).
Experience with SEO SEM paid media campaigns social media and analytics tools (Google Analytics etc.).
Datadriven mindset with strong analytical skills and the ability to interpret digital performance metrics.
Excellent communication and project management skills.
Ability to collaborate and manage relationships with crossfunctional teams and external vendors.
Proficiency in web analytics A/B testing and CRO techniques.
Qualifications :
Key Competencies
Strong leadership and interpersonal skills.
Strategic thinking with the ability to execute tactically.
Ability to multitask and manage multiple hotel properties simultaneously.
Resultsoriented with a focus on driving revenue and achieving KPIs.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
