Marketing Manager

Roles and responsibilities

A Marketing Manager Ad/Public Relations, is responsible for the overall advertising and public relations of the Club.

What will I be doing?

As a Marketing Manager Ad/Public Relations, you will be responsible for performing the following tasks to the highest standards:

Create and execute a strategic and comprehensive advertising and Public Relations plan, including media planning as well as creative/visuals
Communicate with other managers/divisions to create and execute effective advertising and Public Relations plans
Plan and execute press releases, press conferences, press briefings, press tours, and overall press relations
Make the owners' newsletter (quarterly) as well as internal communications materials
Marketing Strategy Development: Create and implement comprehensive marketing strategies that align with business goals and target audiences.
Campaign Management: Plan and execute marketing campaigns across various channels (digital, social media, email, print) to drive engagement and conversions.
Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape, using insights to inform strategies.
Budget Management: Manage the marketing budget, allocating resources effectively and tracking expenses to ensure ROI on campaigns.
Team Leadership: Lead and mentor a marketing team, fostering collaboration and professional development.
Performance Analysis: Monitor and analyze campaign performance metrics, adjusting strategies as needed to optimize results.
Collaboration: Work closely with sales, product development, and other departments to ensure alignment on marketing initiatives and messaging.
Desired Skills:
Strategic Thinking: Ability to develop and execute marketing strategies that align with business objectives.
Analytical Skills: Proficiency in analyzing data to derive insights and make informed decisions.
Creativity: Strong creative skills for designing engaging content and campaigns.
Communication Skills: Excellent verbal and written communication skills for effective collaboration and stakeholder engagement.
Project Management: Strong organizational skills to manage multiple projects and meet deadlines.
Digital Marketing Proficiency: Familiarity with SEO, PPC, social media marketing, email marketing, and marketing automation tools.

Desired candidate profile

• Strategic Planning: Ability to develop and implement comprehensive marketing strategies that align with business goals.
• Digital Marketing Expertise: Proficiency in digital marketing channels, including SEO, PPC, social media, content marketing, and email campaigns.
• Analytical Skills: Strong capability to analyze market data and campaign performance metrics to inform decision-making and optimize strategies.
• Creative Thinking: Innovative approach to campaign development and content creation, with a strong eye for design and messaging.
• Communication Skills: Excellent verbal and written communication skills for effective interaction with stakeholders at all levels.
• Project Management: Strong organizational skills to manage multiple projects, timelines, and budgets effectively.

Personal Attributes:

• Leadership: Proven ability to lead, motivate, and develop a marketing team, fostering collaboration and professional growth.
• Results-Driven: Focused on achieving measurable outcomes and driving business growth.
• Adaptability: Ability to thrive in a fast-paced environment and adapt to changing market conditions.
• Customer-Centric: Deep understanding of customer needs and preferences, with a commitment to delivering exceptional value.

Technical Skills:

• Familiarity with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics).
• Proficiency in design software (e.g., Adobe Creative Suite) is a plus.

Additional Requirements:

• Knowledge of industry trends and competitive landscape.
• Ability to travel occasionally for events, conferences, or client meetings.