Business Manager - MicrobiologyUrine Analysis - Beckman Coulter Diagnostics

Product Line: Microbiology and Urine Analysis
Travel Requirement: 50% Western Region 50% Central Region

Basic Purpose

The Buisness Manager will be responsible for developing and growing the Microbiology & Urine Analysis platforms across Saudi Arabia by leading and managing a team of skilled Sales & Application Specialists.

Key Responsibilities

Commercial Management

• Establish and strengthen relationships with Saudi Key Opinion Leaders Lab Directors national procurement bodies and hospital procurement departments.

• Lead and manage Sales Revenue and Gross Profit for the designated product lines aligned with the companys Strategic Plan.

• Drive market share growth through both CP and direct business channels.

• Set and monitor commercial objectives for the team.

• Maintain a healthy updated sales funnel and oversee the MB/IRIS Sales Funnel reviews.

• Identify market segments and customer growth opportunities developing appropriate growth plans in collaboration with the General Manager.

• Assist in launching new products and ensuring effective communication of marketing messages.

• Attend local and international industry events and tradeshows to stay current with market trends.

• Conduct market trend analysis and prepare market share analysis reports.

• Perform competitor analysis to stay ahead of market conditions.

• Collaborate with Commercial Managers and the GM on pricing strategies.

Resource Management

• Manage the strategic placement of hardware in key accounts to ensure optimal ROI.

• Support the recruitment and selection of Clinical Application and Product Specialists.

• Work closely with CP to ensure adequate resources for driving profitable growth.

• Conduct performance appraisals for the team.

Distributor Management

• Manage relationships with distributors ensuring complete market visibility.

• Collaborate with distributor sales teams to set sales targets and activity plans for each account conducting joint customer visits as needed.

• Evaluate distributor performance and participate in scorecard reviews.

• Ensure CP builds the necessary capabilities to support the product line and customers including product knowledge compliance training and funnel management.

• Partner with CP on the 3Year Business Plan.

Danaher Business System (DBS)

• Participate in Kaizen and PSP events to drive continuous improvement.

• Foster a DBS culture within the team.

• Take part in growth room and funnel reviews.

Knowledge Competencies and Experience

• Education: B.Sc. in Life Sciences Medical Laboratory Sciences or equivalent.

• Proven track record of success in the diagnostics industry with experience in laboratory diagnostics.

• Indepth knowledge of various business models within the diagnostics industry (e.g. Reagent Deal GPPRR).

• Experience working with distributors and CPs.

• Fluent in both English and Arabic.

• Strong relationshipbuilding skills with stakeholders including endusers purchasing agents and distributors.

• Highly flexible and agile with a willingness to travel frequently.

Internal Relationships

• General Manager

• Sales Managers

• KAM

• Product Managers

• Tender Manager

• ME Marketing Manager

• Service Manager

• CAS/Operations

External Relationships

• Government and SemiGovernmental Accounts

• Private Sector Clients

• Key Opinion Leaders (KOL)

• Distributors

• Contractors

Working with Us

At Beckman Coulter people are the core of our business. We strive to create a culture where everyone is engaged developed and empowered to bring their authentic selves to work. We invest in our people by focusing on health and wellbeing offering opportunities for career growth and rewarding talent.

• Collaborative Environment: Work alongside a positive multitasking team that values communication and diverse perspectives to achieve success.

• Business Integrity: Adhere to strong business ethics values and policies consistently exercising good judgment.

• Personal Growth: Benefit from a work environment that encourages learning development and innovation.

At Danaher we bring together science technology and operational capabilities to accelerate the reallife impact of tomorrows science and technology. We partner with customers across the globe to help them solve their most complex challenges architecting solutions that bring the power of science to life. Our global teams are pioneering whats next across Life Sciences Diagnostics Biotechnology and beyond. For more information visit confidential

At Danaher we value diversity and the existence of similarities and differences both visible and not found in our workforce workplace and throughout the markets we serve. Our associates customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.