Marketing Specialist

Roles and responsibilities

Digital Marketing Strategy

• Develop and execute digital marketing campaigns across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, and YouTube.
• Set up and optimize PPC (Pay-Per-Click) advertising campaigns, ensuring a high ROI by targeting the right demographics (e.g., small businesses, contractors, suppliers).
• Use retargeting ads to engage users who have shown interest but haven’t signed up yet, using email and social media to re-engage these prospects.
• Track and report on KPIs (conversion rates, website traffic, ad spend efficiency) to refine strategies continuously.

Content Marketing & SEO

• Develop a content strategy that includes blog posts, case studies, video tutorials, and infographics focused on solving common pain points for our potential clients.
• Implement SEO strategies to improve the platform’s visibility on search engines, including on-page SEO, link-building campaigns, and content optimization.
• Lead the production of video content, such as explainer videos, that showcases how our start-up works for our user base.
• Collaborate with external writers, video producers, or designers as necessary to create high-quality, shareable content.

Early User Acquisition Campaigns

• Launch a referral program to incentivize existing users to invite others to join the platform.
• Develop and implement an email marketing campaign targeting construction industry professionals, suppliers, and trade associations.
• Plan and execute local and regional campaigns (digital and physical) to introduce our start-up to key markets, focusing on high-concentration construction zones and trade communities.
• Work with industry influencers (e.g., trade experts on YouTube or Instagram) to promote the platform and generate buzz among the target audience.
• Attend trade shows, conferences, and networking events in the construction industry to build relationships and encourage adoption.

Data Analysis and Optimization

• Use tools like Google Analytics, HubSpot, or Hotjar to track website performance and user behavior, refining the user journey to increase conversions.
• Implement A/B testing for marketing campaigns to identify the most effective messaging and creatives.
• Analyze data on user acquisition costs, customer lifetime value (CLV), and churn rates to optimize marketing spend and refine campaigns for better results.
• Work closely with the sales and product teams to ensure alignment on user feedback, campaign effectiveness, and platform updates.

Desired candidate profile

• 5+ years of experience in digital marketing, content marketing, or user acquisition roles, ideally in SaaS or marketplace platforms.
• Proven experience designing and managing PPC campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms.
• Strong experience with SEO and content marketing, including keyword research, content optimization, and link-building.
• Expertise in creating and managing email marketing campaigns with tools like Mailchimp, HubSpot, or ActiveCampaign.
• Ability to create or oversee the creation of high-quality visual content (videos, infographics, social media content).
• Experience with brand strategy and website design, working with UI/UX designers to optimize user experience.
• Familiarity with Google Analytics, SEMRush, Ahrefs, or other marketing analytics tools to track and measure campaign success.
• Experience with lead generation, CRM tools, and marketing automation systems (e.g., HubSpot, Marketo).
• Proven track record of managing user acquisition funnels and scaling platforms through growth hacking techniques.

Independent Contractor Perks

• Permanent work-from-home
• Immediate hiring
• Steady freelance job

Reminder:

• Kindly apply directly to the link provided; you will be redirected to BruntWork’s Career Site. Complete the initial requirements, including the voice recording, pre-screening assessment, and technical check of your computer/device.