Job Brief:
INHUBBER a leading AIdriven contract management and eSignature platform is seeking a SaaS Growth Hacker Fractional Chief Marketing Officer (CMO). In this role you will be responsible for driving scalable growth through resourcelight and costeffective marketing strategies. As a key strategic leader you will develop and execute datadriven marketing initiatives to boost user acquisition increase customer retention and drive revenue growth. This is a fractional role with flexible hours ideal for an innovative marketing leader who thrives in a fastpaced environment.
Responsibilities:
- Develop Growth Strategy: Create and implement growth strategies to expand INHUBBERs user base and drive revenue focusing on scalable and costefficient approaches.
- Lead Digital Marketing: Manage and execute digital marketing campaigns across SEO SEM content marketing email and social media channels to generate leads and foster user engagement.
- Optimize Performance: Set up monitor and analyze KPIs to make datadriven decisions and continuously optimize marketing efforts for maximum ROI.
- Build Brand Presence: Lead content creation and brand positioning efforts to establish INHUBBER as a leader in the contract management and eSignature space.
- Enhance Customer Retention: Design and execute strategies for customer retention driving upsell and crosssell opportunities.
- Develop Partnerships: Identify and develop partnerships to extend reach and enhance user acquisition through collaborative efforts.
- Sales Funnel Optimization: Optimize the sales funnel to improve conversion rates reduce customer acquisition costs and drive sustained growth.
- Manage Budget: Maximize marketing budget effectiveness by prioritizing resourcelight highimpact tactics.
Skills Required:
- Experience: 5 years in SaaS growth marketing or digital marketing with proven success in scaling SaaS products.
- Analytical Proficiency: Strong data analysis skills with experience using marketing and analytics tools (e.g. Google Analytics HubSpot).
- Creative & Resourceful: Ability to create and execute costeffective marketing strategies that drive growth on a limited budget.
- Technical Marketing Expertise: Proficiency in SEO SEM email marketing content marketing and social media marketing.
- Strategic & Handson: Comfortable with highlevel strategic planning as well as handson tactical execution.
- Adaptability: Able to work independently and thrive in a dynamic fastpaced environment.
- GrowthDriven Mindset: Passion for growth hacking and innovative marketing tactics that deliver measurable results.