Marketing Specialist

Roles and responsibilities

We are seeking a motivated and results-driven Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies, excellent communication skills, and a passion for driving brand awareness and engagement.

Key Responsibilities:

• Develop and implement marketing campaigns across various channels (digital, social media, email, etc.)
• Conduct market research to identify trends, competitor analysis, and customer insights.
• Create compelling content for marketing materials, including blog posts, newsletters, and social media updates.
• Manage social media accounts, including content creation, scheduling, and engagement.
• Analyze campaign performance metrics and prepare reports for management.
• Collaborate with the sales team to align marketing strategies with business goals.
• Assist in the planning and execution of promotional events and trade shows.
• Monitor industry trends and suggest innovative marketing ideas.

• Launch a referral program to incentivize existing users to invite others to join the platform.
• Develop and implement an email marketing campaign targeting construction industry professionals, suppliers, and trade associations.
• Plan and execute local and regional campaigns (digital and physical) to introduce our start-up to key markets, focusing on high-concentration construction zones and trade communities.
• Work with industry influencers (e.g., trade experts on YouTube or Instagram) to promote the platform and generate buzz among the target audience.
• Attend trade shows, conferences, and networking events in the construction industry to build relationships and encourage adoption.

Desired candidate profile

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2+ years of experience in marketing or a related field.
• Proficiency in digital marketing tools (Google Analytics, SEO, PPC, social media platforms).
• Strong written and verbal communication skills.
• Ability to work collaboratively in a team environment.
• Detail-oriented with strong analytical skills.
• Familiarity with graphic design software is a plus.

Benefits:

• Competitive salary and performance bonuses.
• Health, dental, and retirement benefits.
• Opportunities for professional development and career advancement.
• A collaborative and innovative work environment.

How to Apply: Please submit your resume and a cover letter outlining your relevant experience to [email address].

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