Customer Service Lead

Roles and responsibilities

Responsibilities:

Branding & Website Design

• Lead the development and execution of brand identity, including the creation of logos, taglines, color schemes, and overall brand voice.
• Collaborate with web developers and designers to create a visually appealing, user-friendly website optimized for conversion and engagement.
• Ensure that SEO best practices are implemented from the start, targeting keywords relevant to our business model.
• Build a cohesive brand presence across all online platforms, including social media, email, and digital ads.

Digital Marketing Strategy

• Develop and execute digital marketing campaigns across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, and YouTube.
• Set up and optimize PPC (Pay-Per-Click) advertising campaigns, ensuring a high ROI by targeting the right demographics (e.g., small businesses, contractors, suppliers).
• Use retargeting ads to engage users who have shown interest but haven’t signed up yet, using email and social media to re-engage these prospects.
• Track and report on KPIs (conversion rates, website traffic, ad spend efficiency) to refine strategies continuously.

Content Marketing & SEO

• Develop a content strategy that includes blog posts, case studies, video tutorials, and infographics focused on solving common pain points for our potential clients.
• Implement SEO strategies to improve the platform’s visibility on search engines, including on-page SEO, link-building campaigns, and content optimization.
• Lead the production of video content, such as explainer videos, that showcases how our start-up works for our user base.
• Collaborate with external writers, video producers, or designers as necessary to create high-quality, shareable content.

Desired candidate profile

Requirements

• 5+ years of experience in digital marketing, content marketing, or user acquisition roles, ideally in SaaS or marketplace platforms.
• Proven experience designing and managing PPC campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms.
• Strong experience with SEO and content marketing, including keyword research, content optimization, and link-building.
• Expertise in creating and managing email marketing campaigns with tools like Mailchimp, HubSpot, or ActiveCampaign.
• Ability to create or oversee the creation of high-quality visual content (videos, infographics, social media content).
• Experience with brand strategy and website design, working with UI/UX designers to optimize user experience.
• Familiarity with Google Analytics, SEMRush, Ahrefs, or other marketing analytics tools to track and measure campaign success.
• Experience with lead generation, CRM tools, and marketing automation systems (e.g., HubSpot, Marketo).
• Proven track record of managing user acquisition funnels and scaling platforms through growth hacking techniques.

Independent Contractor Perks

• Permanent work-from-home
• Immediate hiring
• Steady freelance job