Target Security Specialist

Roles and responsibilities

We are seeking a part-time specialist with expertise in Twitter advertising procurement. This role will focus on executing and optimizing advertising strategies on Twitter to effectively engage new audiences, enhance brand visibility, and drive conversions.

Key Responsibilities

1. Campaign Planning and Execution: The primary responsibility involves planning and launching advertising campaigns on Twitter Ads. You will create and manage these campaigns with the goal of reaching new audiences, boosting brand awareness, and increasing conversion rates.

2. Target Audience Setup: You will be responsible for identifying and defining target audiences. This involves segmenting users based on their interests, demographics, and behaviors to ensure that our ads reach the most relevant groups.

3. Performance Reporting: Regularly preparing comprehensive reports on the performance of advertising campaigns is essential. These reports should provide insights and metrics for management, along with actionable recommendations for future advertising strategies.

4. Exploring New Opportunities: Staying informed about the latest developments in Twitter Ads features is crucial. You will research and explore new opportunities that could enhance our advertising strategies and improve overall campaign performance.

Ideal Candidate Profile

The ideal candidate will have a strong background in digital advertising, particularly with Twitter Ads. You should possess excellent analytical skills and be comfortable interpreting data to make informed decisions. A creative mindset will also be beneficial for developing engaging ad content that resonates with our target audience.

Desired candidate profile

Ideal Profile

Requirements

• Work experience: Experience in managing advertising campaigns on Twitter. Understanding the platform's principles and the specifics of targeted advertising.
• Knowledge of Twitter Ads: Ability to set up and manage campaigns, with an understanding of the platform’s tools and metrics for evaluating performance.
• Analytical skills: Knowledge of Google Analytics, Twitter Analytics, or other systems for tracking the results of advertising campaigns.
• Self-organization: Ability to manage time and priorities effectively, meet deadlines, and achieve set goals.
  

What's on Offer?

• Strong opportunities to progress your career
• Flexible working options
• Fantastic work culture