PR Specialist New Brand

About BYD

BYD is a hightech company devoted to technological innovations for a better life. BYD is dedicated to providing zeroemission energy solutions.

As a leading batteryelectric zeroemission vehicle (ZEV) manufacturer BYD has created a broad range of batteryelectric hybridelectric and internal combustion (IC) passenger vehicles. Developing electric vehicles that are intelligent and connected BYD is inaugurating a new age of automotive innovation featuring a sleek design and an innovative user experience.

About the Role

Based in BYDs Sydney office in Macquarie Park this role will support thePR function for our upcoming new brand.You will be responsiblefor managing and enhancing the public image of BYD Australia and our key management team bycreating and maintaining a positive relationship between BYD Australiaand the public utilizing various communication strategies to promote our message and reputation.

Key requirements:

• Media Outreach and Relationship Building:

Build and maintain relationships with journalists bloggers influencers and media outlets to ensure positive coverage of the company.

Pitch stories press releases and media opportunities to secure coverage in relevant publications and platforms.

• Press Release Creation and Distribution:

Draft edit and distribute press releases media kits and other communication materials to promote company announcements products and initiatives.

Ensure that all communication aligns with the companys voice brand identity and messaging strategy.

• Content Creation:

Develop engaging content for PR campaigns including articles blogs social media posts and newsletters to communicate key messages effectively.

Collaborate with marketing and content teams to ensure cohesive storytelling across channels.

• Media Monitoring and Reporting:

Monitor media coverage and public sentiment related to the company and its competitors providing regular reports to the PR Manager and senior leadership.

Track key performance indicators (KPIs) for PR activities such as media impressions share of voice and brand mentions.

• Event Support:

Assist in the planning and execution of PR events such as product launches press conferences and media tours.

Coordinate media attendance manage guest lists and ensure event logistics run smoothly for maximum media exposure.

• Social Media Engagement:

Collaborate with the social media team to manage the companys online presence ensuring that PRrelated messages are effectively communicated on digital platforms.

Engage with influencers customers and media outlets on social media to amplify the companys reach and visibility.

• Crisis Communication Support:

Assist in managing crisis communications by preparing statements and handling media inquiries during times of potential negative publicity.

Monitor and respond to media coverage during crises ensuring that the companys message is clear and consistent.

• Research and Analysis:

Conduct research on industry trends competitor activities and media opportunities to inform PR strategies.

Analyze the effectiveness of PR campaigns and provide recommendations for future initiatives based on data and feedback.

• Internal Communication Support:

Collaborate with internal teams to ensure that employees are informed of important PR activities and campaigns.

Assist in drafting internal newsletters announcements and other communications to align employees with the companys PR goals.

• Influencer Outreach:

Identify and build relationships with relevant influencers and brand ambassadors to promote the companys products and services.

Coordinate influencer partnerships and ensure that brand messages are communicated accurately and positively.

• Administrative Support:

Maintain a media contact database and track all media interactions including press coverage and followups.

Assist with managing PRrelated budgets invoices and other administrative tasks as needed.

• Brand Reputation Management:

Help monitor and protect the companys brand reputation by ensuring timely responses to media inquiries and addressing public concerns.

Provide feedback to the PR Manager on potential risks and opportunities for improving public perception.

If you believe you are a good fit for the role please dont hesitate to click on APPLY and submit your updated resume.

BYD Australia is under rapid expansion with plenty more opportunities to arise. If you are ready to make the most of everything youve learned so far be challenged work together with industry leaders and be a part of a supportive and vibrant team then BYD is ready for you.