Product Marketing Intern MFX
Product Marketing Intern MFX
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Job Description
Its an exciting time at Crossbeam. We have just joined forces with our competitor Reveal to change the way companies gotomarket. The merger has earned the support of some of the worlds best investors: Andreessen Horowitz Insight Partners Redpoint FirstMark and even Salesforce and HubSpot Ventures (yep the biggest CRMs are investing in the future of gotomarket).
Combined our unified company has created a powerful network of 25K companies a team of worldclass talent an innovative product roadmap and a North Star vision of creating a bestofbothworlds customer experience.
What is Crossbeam
Crossbeam is the first and largest EcosystemLed Growth platform. We act as an escrow service for data allowing companies to find overlapping customers and prospects with their partners while keeping the rest of their data private and secure. Companies use this data to sell more effectively market to the right audiences build the right products collaborate with their service partners generate demand inform M&A and more. This has created an entirely new way of doing business called EcosystemLed Growth or ELGand it works: 40% of our customers closed deals come from their ecosystem.
The Job :
The Product Marketing teams role is to maximize the impact of product and new features by turning complex technical and qualitative info into clear messaging for users and internal teams. Success is measured by product adoption usage and revenue (new business upsells renewals).
Youll be reporting to the Sr Product Marketing Associate.
YOUR MISSIONS WILL BE
- Collaborate with the Marketing team to plan and execute external communication campaigns across multiple channels (email social media website updates) to drive both product adoption and user acquisition.
- Implement strategies to increase the number of active users on the platform by utilizing inapp messaging targeted email campaigns and interactive product tours that highlight key features.
- Create clear engaging content to inform external users about product updates including feature announcements howto guides and demo videos to boost awareness and usage.
- Provide internal teams including sales and customer success with updated product decks demos and sales enablement tools to ensure they have the knowledge and resources needed to effectively communicate product value and close deals.
YOUR BACKGROUND
- Previous internship in a fastpaced environment;
- Final year internship;
- Position to start in January 2025.
YOU WILL LOVE THIS JOB IF
- You have an Excellent verbal and written communication skills
- You are detailoriented individual with a keen eye for accuracy and precision in their work
- You have strong interpersonal skills
- You are selfmotivated with strong propensity for action results and continuous improvement
- You have Exceptional organizational skills
- Youre interested in both product and marketing.
HIRING PROCESS
- The journey starts with a first interview with the HR Generalist (30min)
- This will then be followed by a second interview with the Sr Product Marketing Associate (30min)
- Then a case study to validate your practical jobrelated skills;
- For the final round a case study debriefing with both Sr. Product Marketing Associate and the Sr. Product Marketing Manager (1 hour)
OUR CORE VALUES
Values are a social contract that we have with our team our users and our communities. They are guiding lights as well as argumentenders and we expect results delivered in a way that is consistent with these values.
Trust is our Foundation
We create value by building trust in our company our team and our technology. That goes in all directions not just between us and our customers but also amongst ourselves. We approach conflict with empathy and curiosity and ascribe best intentions to all of our collaborators.
Work Hard and Smart
This is a startup and we will act like one. We prioritize impact take personal ownership of outcomes act decisively and get our hands dirty in the process. We communicate clearly avoid overengineering and take risks. This allows us to be creative innovative and solutionoriented.
Default to Transparency
We will not succeed in information silos. We share the good bad and ugly about what is happening in our company which requires us to pay attention always measure what matters and hold each other accountable.
Belonging
In our workplaces communities and ecosystems we shape environments where people feel a sense of belonging. To do this we work to ensure that stakeholders of all backgrounds are treated equitably and experience psychological and physical safety. This is key to their relationship with our company their access to opportunities and their ability to thrive.
Treasure the Fun
We are incredibly lucky to be here lets make memories. We will all spend that extra bit of time and energy to energize each other with fun and inspiring experiences. This applies internally and externally from the smallest interactions to the largest events.
Crossbeams core value of Equity sits at the heart of our hiring process and were proud to be building a culture where differences are valued. Applicants from diverse and nontraditional backgrounds are strongly encouraged to apply.
Employment Type
Full Time
