Amazon and Walmart PPC Specialist

This is a remote position.

Job Duties and Responsibilities:

• Develop execute and optimize Amazon PPC campaigns to meet sales and revenue goals.
  

• Conduct thorough keyword research implement bid strategies and continually refine campaigns for optimal performance.
  

• Monitor and manage advertising budgets to ensure efficient spending.
  

• Implement effective Amazon SEO strategies to enhance product visibility and improve organic rankings.
  

• Create and Optimize product listings including titles bullet points descriptions and backend keywords on relevant platforms.
  

• Stay ahead of Amazons algorithm changes and adjust strategies accordingly.
  

• Manage and optimize the Walmart Seller account to maximize product exposure and sales while ensuring compliance. Includes Walmart PPC and SEO.
  

• Collaborate with crossfunctional teams to ensure seamless integration with overall business strategies.
  

• Plan execute and optimize Google AdWords campaigns to drive traffic and sales while implementing backend and frontend SEO to our branded websites.
  

• Conduct keyword research create compelling ad copy and implement bid management strategies.
  

• Analyze performance data and adjust campaigns to achieve targeted ROAS.
  

• Ensure consistency in branding messaging and promotions across platforms.
  

• Implement social media advertising campaigns that will also help grow sales.
  

• Utilize analytics tools to analyze campaign performance and provide actionable insights.
  

• Implement A/B testing and datadriven decisionmaking to continuously improve campaign effectiveness.
  

• Collaborate with marketing sales and product teams to align advertising strategies with broader business goals.
  

• Communicate regularly on campaign performance strategies and opportunities.
  

• Stay updated on the latest trends technologies and best practices in ecommerce advertising and digital marketing.
  

Results:

Increased Online Visibility:

• Achieve a minimum 20% increase in organic search rankings for targeted keywords on Amazon and Walmart within the first six months.
  

• Enhance product visibility through optimized listings resulting in a 15% improvement in clickthrough rates (CTR) on ads across all platforms.
  

Enhanced Traffic and Conversion Rates:

• Drive a 30% increase in total website traffic from Google AdWords and social media campaigns within the first year.
  

• Improve the conversion rate of product pages by 25% through effective A/B testing and optimized product listings.
  

Sales Growth:

• Attain a 20% yearoveryear increase in sales for products advertised on Amazon and Walmart.
  

• Achieve a minimum Return on Ad Spend (ROAS) of 400% across all PPC campaigns within the first quarter.
  

Effective Budget Management:

• Maintain advertising costs within budget while optimizing campaigns to ensure that no more than 15% of revenue is allocated to advertising spend.
  

• Monitor and adjust bid strategies to maximize budget efficiency achieving a reduction of costperacquisition (CPA) by 10%.
  

Improved Campaign Performance:

• Implement datadriven strategies that lead to an average of 10% improvement in campaign performance metrics (CTR conversion rates ROAS) on a quarterly basis.
  

• Develop comprehensive performance reports providing actionable insights that result in two to three strategic adjustments per quarter.
  

CrossPlatform Synergy:

• Ensure a consistent branding and messaging strategy across Amazon Walmart Google and social media platforms leading to enhanced brand recognition and loyalty.
  

• Collaborate effectively with marketing sales and product teams to align strategies resulting in at least one major crossfunctional initiative per quarter that enhances overall business goals.
  

Adaptation to Market Changes:

• Quickly adapt to Amazon and Walmart algorithm changes leading to a less than 5% drop in performance metrics during transitions.
  

• Conduct biannual reviews of advertising strategies to incorporate the latest ecommerce trends and technologies ensuring the company remains competitive.
  

Continuous Learning and Improvement:

• Participate in ongoing education and training related to ecommerce advertising and digital marketing contributing at least one new strategy or technology per quarter that enhances campaign performance.
  

• Foster a culture of innovation by implementing monthly team brainstorming sessions to generate new ideas and improve existing strategies.
  

• 
  

Requirements

Job Requirements:

• Bachelors degree in Marketing Advertising Business or a related field.
  

• Proven experience in managing Amazon PPC campaigns implementing Amazon SEO and handling Amazon Seller accounts.
  

• Proven experience in managing Walmart PPC campaigns implementing Walmart SEO and handling Walmart Seller accounts.
  

• Proficiency in Google AdWords and other relevant digital marketing tools.
  

• Strong analytical and problemsolving skills.
  

• Excellent communication and collaboration skills.
  

• Optional but preferred: Experience managing eBay Poshmark Amazon International or other ecommerce platforms.
  

Values:

• Great Character: We act in a godfearing manner and display proper etiquette when interacting with others.
  

• Competitive Greatness: We have a sense of urgency to do great things be our best and always move forward.
  

• Value Driven: We are resourceful and do the best with what we have.
  

• Team Spirit: We hustle work collaboratively with high morale and foster a great sense of camaraderie.
  

Benefits

What You Can Expect from Us:

• Growth Opportunities: We invest in your success through training and education prioritizing promotion from within.
  

• Product Perks: Free and discounted products including the newest releases.
  

• Unlimited PTO
  

• A Fun and Flexible Environment: Collaborate with a driven team that values camaraderie team spirit joy creativity and remarkable success.
  

• Leaders in Compensation Packages: We reward our A players with compensation well above the market range.