Social Media Manager

Roles and responsibilities

As a vital member of our marketing team, you will be responsible for managing and enhancing our brand's online presence on Pinterest. Your primary goal will be to drive community engagement and growth on the platform, ensuring our content resonates with our audience and reflects our brand identity.

Key Responsibilities:

1. Monitor Pinterest Page: You will oversee our Pinterest account, regularly checking engagement metrics and analyzing audience interactions. This includes tracking follower growth, pin performance, and overall engagement rates. By staying attuned to user behavior, you’ll be able to identify opportunities for improvement and respond to trends effectively.

2. Generate Trending Content: A crucial aspect of your role will be to create and curate content that aligns with current trends and captures the interest of our target audience. This involves researching popular topics, visuals, and themes within our industry and adapting them to fit our brand voice. Your creativity will be instrumental in developing fresh ideas that encourage user interaction and sharing.

3. Write Unique Titles and Descriptions: Crafting compelling titles and descriptions for our pins is essential for maximizing visibility and engagement. You will need to create unique, keyword-rich text that not only draws in users but also aligns with Pinterest's SEO best practices. Your writing should convey the value of our content while encouraging users to engage with it.

4. Analyze Current Data: Regular analysis of performance metrics will be a key responsibility. You will assess what types of content are performing well and which are not, using tools and analytics to gather insights. By understanding these metrics, you can make informed recommendations for adjustments and improvements to our content strategy, ensuring continuous growth and optimization.

5. Community Engagement: Engaging with our audience will be a significant part of your role. This involves responding to comments, participating in discussions, and fostering a sense of community among our followers. Building strong relationships with our audience will not only enhance brand loyalty but also encourage more organic sharing and engagement.

Desired candidate profile

Qualifications:

To thrive in this role, you should have at least one year of professional experience managing Pinterest accounts. A deep understanding of Pinterest’s content strategy, analytics, and community engagement is essential. You must be well-versed in Pinterest algorithms, current trends, and best practices in social media management. Additionally, proficiency in German is required, as you will create and manage content tailored specifically for German-speaking audiences.

Conclusion:

Your insights and creativity will play a pivotal role in driving our brand's presence on Pinterest. By effectively managing our content strategy and engaging with our community, you will contribute significantly to our overall marketing efforts and help us reach our goals. If you are passionate about social media and possess the skills we are looking for, we encourage you to apply and join our dynamic team.