Marketing Executive

Roles and responsibilities

We are seeking a dynamic and results-driven Marketing Manager to join our team. In this role, you will be responsible for conceiving and developing efficient and intuitive marketing strategies that resonate with our target audience and elevate our brand presence. You will play a pivotal role in organizing and overseeing a variety of advertising and communication campaigns across multiple platforms, including social media, television, and print media.

Key Responsibilities:

1. Marketing Strategy Development:

   • Develop innovative marketing strategies that align with company goals and objectives.
   • Utilize market research and competitive analysis to identify trends and opportunities that enhance brand awareness and drive customer engagement.

2. Campaign Management:

   • Organize and oversee advertising and communication campaigns, ensuring that they are executed on time and within budget.
   • Coordinate promotional events and exhibitions, managing logistics and collaborating with external vendors to maximize brand visibility.

3. Market Research and Analysis:

   • Conduct thorough market research to evaluate current trends, customer preferences, and competitor activities.
   • Initiate and manage surveys to assess customer requirements and loyalty, using insights to inform marketing strategies and initiatives.

4. Content Creation:

   • Write compelling copy for a diverse range of marketing materials, including brochures, press releases, and website content.
   • Ensure that all content reflects the brand’s voice and messaging while engaging and informing the target audience.

5. Media Relations:

   • Maintain and cultivate relationships with media vendors and publishers to facilitate collaboration in promotional activities.
   • Identify opportunities for media partnerships and sponsorships that align with brand objectives.

6. Campaign Monitoring and Reporting:

   • Monitor the progress of marketing campaigns using various performance metrics, ensuring alignment with overall goals.
   • Prepare comprehensive reports that detail campaign performance, insights gained, and recommendations for future initiatives.

Desired candidate profile

We are seeking a marketing generalist with a solid background in technology or software. Experience in developing and executing marketing strategies within the tech sector will be advantageous. Familiarity with tools such as HubSpot, CRM platforms, and Google Analytics is preferred, as you will utilize these resources to analyze campaign effectiveness and optimize marketing efforts. Your ability to communicate and collaborate with sales teams will be crucial in understanding market needs and driving impactful marketing initiatives.

Compensation and Benefits
The position offers a competitive basic salary ranging from £35,000 to £45,000, along with a comprehensive benefits package designed to support your well-being and professional development. As part of a dynamic start-up, you’ll have the opportunity to shape marketing strategies from the ground up and contribute to a growing company culture.