drjobs Paid Media and SEO Specialist

Paid Media and SEO Specialist

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1 Vacancy
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Jobs by Experience drjobs

4-5years

Job Location drjobs

Johannesburg - South Africa

Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Key Responsibilities:

Paid Media:

  1. Campaign Strategy & Management:

    • Develop execute and manage paid media strategies (Google Ads Facebook Ads Instagram LinkedIn etc.) aligned with business goals.

    • Set clear KPIs for all paid campaigns and monitor performance.

    • Conduct thorough keyword research to guide PPC and SEO efforts.

    • Manage budgets bid strategies and ensure the highest possible ROI for ad spend.

  1. Ad Creation & Optimization:

    • Design and write compelling ad copy that drives engagement and conversions.

    • A/B test creatives landing pages and targeting options to optimize performance.

    • Work closely with the content team to develop appropriate ad visuals and materials.

  1. Performance Tracking:

    • Use analytics tools (Google Analytics Facebook Insights etc.) to measure and report campaign effectiveness.

    • Identify opportunities to improve campaign performance and scale successful strategies.

    • Track and report on key metrics (impressions clicks conversions CTR CPC CPA etc.).


Search Engine Optimization (SEO):

  1. SEO Strategy & :

    • Develop and implement an SEO strategy to improve organic search rankings and drive website traffic.

    • Conduct comprehensive SEO audits and make recommendations for technical SEO improvements.

    • Identify relevant highvalue keywords and optimize onpage content (title tags meta descriptions etc.).

    • Build highquality backlinks through outreach and linkbuilding initiatives.

  1. Content Optimization:

    • Collaborate with the content team to ensure that website copy and blog content are optimized for search engines.

    • Provide keyword recommendations and ensure that content aligns with SEO best practices.

  1. Analytics & Reporting:

    • Monitor website performance using tools like Google Search Console SEMrush and Ahrefs.

    • Provide regular reports on SEO performance highlighting key metrics (organic traffic keyword rankings backlinks etc.).

    • Stay uptodate with industry trends algorithm updates and emerging best practices.

Search Engine Optimization (SEO):

  1. SEO Strategy & :

    • Develop and implement an SEO strategy to improve organic search rankings and drive website traffic.

    • Conduct comprehensive SEO audits and make recommendations for technical SEO improvements.

    • Identify relevant highvalue keywords and optimize onpage content (title tags meta descriptions etc.).

    • Build highquality backlinks through outreach and linkbuilding initiatives.

  1. Content Optimization:

    • Collaborate with the content team to ensure that website copy and blog content are optimised for search engines.

    • Provide keyword recommendations and ensure that content aligns with SEO best practices.

  1. Analytics & Reporting:

    • Monitor website performance using tools like Google Search Console SEMrush and Ahrens.

    • Provide regular reports on SEO performance highlighting key metrics (organic traffic keyword rankings backlinks etc.).

    • Stay uptodate with industry trends algorithm updates and emerging best practices.



Requirements

Skills & Qualifications:

  • Educational Background:

    • Bachelors degree in Marketing Digital Marketing Business or a related field. (Equivalent work experience may be considered.)

  • Experience:

    • Minimum 35 years of handson experience in managing paid media campaigns and SEO.

    • Proven track record of managing successful paid advertising campaigns across Google Ads Facebook Instagram and other platforms.

    • Strong SEO experience including keyword research onpage optimization and linkbuilding strategies.

    • Experience with tools like Google Analytics Google Ads SEMrush Ahrefs Moz and social media ad platforms.

  • Technical Skills:

    • Proficiency in Google Ads Facebook Business Manager and LinkedIn Ads.

    • Experience with A/B testing and performance tracking.

    • Familiarity with HTML/CSS and technical SEO best

Additional Qualifications (Preferred):

  • Google Ads and Google Analytics certifications.

  • Experience working in a franchise or multibrand environment

  • Experience with eCommerce platforms (if applicable to your business model).



Benefits

  • Competitive salary and performancebased bonuses.

  • Opportunities for growth and development within a dynamic franchise management company.

  • A collaborative and innovative working environment with a focus on team success.

  • Flexible working hours and the option for remote work if applicable.

  • Access to companywide training and development programs.


Proven work experience as a sales manager Hands on experience with CRM software and MS Office (MS Excel in particular) Understanding of sales performance metrics A team player with high level of dedication Ability to work under strict deadlines Matric certificate Certification in Marketing, Sales or a relevant field is a plus

Employment Type

Full Time

Company Industry

About Company

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