Performance Media Manager
Performance Media Manager
Posted on :
28-09-2024
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Job Description
MW Partners is currently seeking a Performance Media Manager to work for our client who is a global leader in multimedia and creativity software products.
Responsibilities and duties:
- Actively support Campaign and GotoMarket teams objectives including direct response acquisition campaigns (paid and free users) as well as engagement and retention for existing Client customers.
- Receive and interpret briefs; tactically plan launch and optimize media channels within a media campaign.
- Develop and execute detailed testing plans.
- Own 1st party audience targeting segmentation and suppression strategy to ensure minimal overlap
- Play a role in Ad Operations Trafficking Programmatic Display campaigns in our 3rd Party Ad Server to align with our personalization/segmentation strategy.
- Manage and partner with our internal Programmatic Trade Desk as well as external agencies to plan and optimize performance media campaigns across display video and paid social.
- Work with our external agency to drive forward our Mobile App Program. This includes. analyzing/optimizing weekly performance creation/ of testing plans and occasionally diving into the operations side ensuring accurate tracking and reporting.
- Craft meaningful insights for weekly and quarterly reports.
- Support quarterly business reviews and campaign wrapups.
- Regularly contribute to media standards and campaign processes.
- Plan and optimize paid media campaigns to support and scale customer acquisition and meet quarterly targets.
- Collaborate with analytics team to recommend design and execute experiments and uncover new ways to increase paid media conversion.
- Contiuously test creative and placements.
Requirements:
- Bachelors Degree or higher.
- 5 years of digital media experience.
- Ability to navigate a matrixed organization and represent the team with integrity and selfsufficiency
- Proven expertise in performance media across Programmatic Display and Paid Social
- Inplatform buying experience in DSP Platforms and Paid Social platforms a definite plus but not required (DV360 Trade Desk Facebook/Instagram LinkedIn Google Ads); Paid Search knowledge helpful but not essential for this role.
- Hands on experience managing Mobile App channels like Google App Campaigns Apple Search Ads and mobile DSPs. Knowledge with MMPs a plus.
- Understanding of the changing mobile app industry and its impact on tracking/reporting capabilities.
- Understanding of ASO a plus but not required.
- Ability to learn our technology products and systems quickly.
- Robust analytical skills the ability to digest large amounts of data identify relevant trends pursue the most important questions and take action.
- Ability to work effectively within a team in a fastpaced growth environment.
- Ability to plan manage and work on multiple projects and schedules.
- Strong written and verbal communication problemsolving skills and an outstanding eye for detail.
- Clear communicator to deliver POVs with solid rationale.
- Ambition to grow with the company and take on more responsibility.
For a confidentil discussion or to find out more contact Nitin Kuntiya on (505)or apply now.
Employment Type
Full Time
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