Product Marketing Specialist
Product Marketing Specialist
Posted on :
27-09-2024
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Salary
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Salary Not Disclosed
Posted on :
27-09-2024
Job Description
Description
Quoqo Technologies (P) Ltd. is seeking a dynamic and resultsdriven Product Marketing Specialist to join our innovative team in Bangalore. As a leader in legal and financial technology we aim to enhance business operations with advanced AI and automation solutions. The ideal candidate will be responsible for conducting market research formulating marketing strategies and executing gotomarket plans while working closely with sales and product management teams. This role is crucial in ensuring effective product positioning and communication to our clients in the everevolving AI landscape.
Responsibilities
- Conduct indepth market research to identify customer needs and evaluate competitor offerings.
- Develop and implement effective communication strategies and gotomarket plans for new and existing products.
- Collaborate with sales and product management teams to align marketing efforts with business objectives.
- Create engaging content for various platforms including social media email campaigns and public relations efforts.
- Analyze data to measure the success of marketing initiatives and make datadriven decisions.
- Manage and optimize paid advertising campaigns to maximize ROI.
- Utilize CRM tools and Google Analytics for tracking customer interactions and marketing performance.
- Present marketing strategies and updates to stakeholders and senior management.
Requirements
- Bachelors degree in Marketing Business or a related field.
- Minimum of 35 years of experience in product marketing and communications within the SaaS industry.
- Strong skills in market research SEO content marketing and social media marketing.
- Proficient in data analysis and utilizing Google Analytics.
- Excellent communication interpersonal and presentation skills.
- Proven ability to work independently and collaboratively in a fastpaced environment.
- Experience in the legal or financial technology sector is a significant advantage.
- Ability to prioritize tasks and manage multiple projects efficiently.
Employment Type
Full Time
Key Skills
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