PR Director Nordics

WHY JOIN OATLY

Hello potential future Oatly employee. Its us the original oat drink company that started in Sweden nearly 30 years ago and we need more brilliant minds to come work with us to keep the momentum going and the oat drink flowing.

Sustainability health and transparency are the core values that guide everything we do. Basically we exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planets resources in the process.

If you are passionate about plantbased products have a knack for storytelling and are skilled at building relationships then you should read on.

As the PR Director for the Nordics you will lead our communication efforts across the region. Your mission Ensure everyone knows and loves Oatly with a strong focus on Sweden the birthplace of our company. Additionally you will play a key role in promoting the shift towards plantbased dairy alternatives.

Youll partner with key executives crossfunctional colleagues ODMC (branding and advertising team) and other internal teams (like Sustainability Nutrition Innovation Legal and Regulatory) to coherently further the companys mission identify and tackle business threats and overall ensure a holistic approach to everything we do externally.

Youll set the PR strategic ambition and make sure its implemented across your markets. Youll also ensure Oatly is leading the conversation on sustainability and nutrition in your key markets all while keeping with the Oatly voice.

The role reports into the Executive Creative Director for the Nordics.

The role will be based in Sweden with a preference for candidates based in Malm or Stockholm and requires occasional travel to our Malm headquarters as well as travel to the markets you will cover.

Native/full professional proficiency in Swedish and English is required.

Please note that if you make it to the shortlist we will ask you to work on a case study as part of the interview process.

This next section is for all the bullet point lovers out there:

WHAT WE NEED YOU TO BRING TO THE TABLE:

• 10 years in public relations and communications. We need someone versatile and multitalented who understands and can handle everything from campaign amplification to public affairs crisis management media training and stakeholder engagement.
• A proven trackrecord of building successful programs.
• Experience with a publiclytraded company operating in multiple countries is a big plus. Working in regional offices of a global company is also preferred.
• Strong media relations and networking abilities.
• The ability to speak confidently and clearly with media government and regulatory leaders to foster strong relationships that help our business and cause.
• You can juggle (metaphorically but literal juggling is a cool bonus!). You know how to prioritize projects across multiple markets with different goals and timelines.
• Experience in sustainability and reputation management is a plus.
• A collaborative spirit to work with colleagues to create and activate programs
• Impeccable attention to detail.
• A proactive & reactive mindset. You need to be always looking for opportunities to drive the plantbased movement through PR. You also need to be ready to lead reactively in crisis situations.
• A bachelors degree in Public Relations Communications Marketing or a related field is useful but not mandatory.

WHAT WE NEED YOU TO DO:

• Lead and execute comprehensive PR plans that in alignement with the strategic priorities of the Nordics markets.
• Drive and lead all communications activities that boost our brands visibility and reputation supports the strategic priorities of your marketsand ultimately help people make the shift to plantbased dairy.
• Plan and coordinate PR events product launches and media briefings for maximum media coverage.
• Build and maintain strong relationships with key media outlets journalists and influencers.
• Pitch stories and secure media coverage in toptier publications.
• Act as the primary point of contact for media inquiries in your markets.
• Craft compelling press releases media kits and other PR materials ensuring consistent messaging across all channels.
• Handle any PR crises with professionalism and tact. Should an issue arise work within our crisis response model to create and implement communications strategies.
• Leverage senior leadership and craft visibility plans to amplify Oatlys presence in the region.
• Work closely with local market leadership to understand competitive landscapes and build programs that further Oatlys business interests.
• Cultivate relationships with government officials policymakers regulatory bodies and trade associations.
• Monitor legislative and regulatory risks to Oatlys business and prepare action plans in consultation with the Public Affairs team. You help protect our business from regulatory threats that usually originate from those who dont agree with our mission.
• Identify and develop strategic partnerships with key advocacy partners and organizations.
• Manage and oversee relevant agencies and association relationships in your markets.
• Ensure bestinclass delivery from our agency .
• Push back against misconceptions about Oatly especially those spread by established industries.
• Ensure adequate media training for relevant stakeholders in your region. Support Oatlys spokespersons when preparing for interviews or speaking opportunities.
• Stay uptodate with industry trends competitor activities and market developments. Provide insights and recommendations to the team.
• Monitor the budget making sure we are spending wisely.
• Act as a company spokesperson in relevant situations.

WHO WE NEED YOU TO BE:

• You are a PR & Comms polymath who not only understands how to amplify campaign work but is also well aware of what it takes to put and keep Oatly on the front foot and the forefront of the important conversations.
• Youre corporate but not corporate. Oatly is a unique place and while we must run a professional organization we dont like to work with robots.
• Youre both a strategist and a handson doer.
  
• You welcome ambiguity as an opportunity to move forward.
• Youre good at adapting and changing direction.
• You are resourceful selfmotivated and love to solve problems.
• You are a strong writer.
• You are able to communicate effectively in a high pace environment.
• Youre a passionate advocate of the sustainability agenda who wants to create societal shifts and drive the plantbased revolution.

YOUR APPLICATION:

As you can probably tell were a normbreaking company. For us diversity and differences are an obvious asset. We know that amazing candidates can sometimes be put off applying for a job unless they can tick every box and that makes us really sad. So please trust your gut and apply if it feels right.

We treat all candidates equally: If you are interested please apply through our application system any correspondence should come from there. This will ensure that the candidate experience is smooth and fair to everyone!

We kindly ask that you apply in English.

Apply for the position no later than Thursday October 10 2024

The Oatly Way

Oatly is a company built on the idea of change. Our mission is to help people upgrade their everyday lives and the health of the planet by making tasteful oatbased food products accessible to a wider audience. Its why we come to work every day. With head office in Malm and production in Sweden Netherlands China Singapore and the US our products are available in almost 30 countries across Europe North America and Asia.

#LITA1