Job Title: Content Writer
Location: Delhi India
Experience: 35 Years
Education: Bachelor s degree in English Journalism Communications or a related field
Industry: Travel & Toursim
Job Description
The Content Writer will be responsible for developing engaging and highquality content that aligns with the brand s voice and messaging. You will collaborate with the marketing design and digital teams to produce content that drives engagement builds brand loyalty and supports our marketing objectives.
Key Responsibilities
Content Creation:
Write edit and proofread a variety of content including website copy blog posts articles social media content email newsletters brochures and other marketing materials.
Develop content that is informative engaging and aligned with SEO best practices to drive traffic and improve search engine rankings.
Create compelling travel narratives that highlight unique experiences destinations and services offered by the company.
Brand Voice & Messaging:
Maintain and enhance brand voice across all content platforms ensuring consistency and alignment with the brand s identity.
Craft messaging that resonates with different customer segments including FIT Group Travel Corporate Travel and MICE.
Research & Insights:
Conduct thorough research on travel trends destinations and industry developments to inform content creation.
Stay updated on the latest content marketing trends and apply them to enhance the effectiveness of our content strategy.
Collaboration:
Work closely with the marketing design and digital teams to develop integrated campaigns and content strategies.
Collaborate with SEO specialists to optimize content for search engines and improve online visibility.
Content Calendar Management:
Assist in planning and maintaining the content calendar ensuring timely delivery of all content projects.
Track content performance and make datadriven recommendations for improvement.
Qualifications & Skills
Bachelor s degree in English Journalism Communications or a related field.
35 years of professional experience in content writing preferably in the travel hospitality or lifestyle sectors.
Strong portfolio showcasing a variety of writing styles and formats.
Excellent command of the English language with strong writing editing and proofreading skills.
Ability to create compelling narratives that engage and inspire readers.
Familiarity with SEO best practices and experience with content optimization.
Strong research skills and the ability to translate complex information into accessible content.
Ability to work independently and manage multiple projects simultaneously.
Attention to detail and commitment to delivering highquality content.
Why Join Us
Creative Environment: Be part of a team that values creativity and encourages innovative content ideas.
Legacy & Storytelling: Contribute to the storytelling of a brand with a rich history and global presence.
Growth Opportunities: Opportunities for professional development and advancement within the organization.
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