Public Relations Communications Lead Financial Technology Firm
Public Relations Communications Lead Financial Technology Firm
Posted on :
25-09-2024
Employer Active
1 Vacancy
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Job Description
About Company: Our client is one of the fastgrowing Financial Technology companies in Africa.
The company is seeking to hire an experienced Public Relations and Communication Specialist who will lead the development and of strategies to enhance brand awareness manage public relations efforts and oversee all communication channels.
The ideal candidate must be a strategic thinker with a strong understanding of brand development media relations and effective communication strategies to build and maintain a strong brand presence enhance customer relationships and drive business growth.
Key Responsibilities:
Public Relations
Develop and execute comprehensive PR strategies that positions the organization as a leader in the fintech and payments industry.
Plan and execute PR campaigns to increase the organizations visibility and positive image.
Cultivate and maintain relationships with media outlets journalists and key industry influencers.
Write and edit press releases speeches and other communication materials.
Media Management
Act as the primary spokesperson for the organization managing media inquiries and interviews.
Monitor media coverage and industry trends providing insights and recommendations to leadership.
Prepare executives for media interactions including message development and media training.
Content Creation
Oversee the creation of engaging content for various channels including websites social media and marketing collateral.
Develop thought leadership pieces and opeds to position the organization as an industry authority.
Ensure brand consistency in all written and visual communication materials.
Internal Communications
Develop and execute internal communication strategies to keep employees informed and engaged.
Create and manage internal communication channels such as newsletters intranet and town hall meetings.
Crisis Communication
Develop and maintain crisis communication plans to address potential reputational risks.
Act as a point of contact during crisis situations providing timely and transparent communication.
Event Management
Plan and execute events webinars and conferences to enhance brand visibility and engage stakeholders.
Coordinate with crossfunctional teams to ensure seamless event .
Collaboration and Stakeholder Management
Collaborate with marketing sales and other departments to ensure brand alignment across all customer touchpoints.
Manage relationships with external partners agencies and vendors.
Analytics and Reporting
Monitor and analyze key performance metrics to measure the success of branding and communications efforts.
Prepare regular reports and presentations for senior management outlining the impact and ROI of marketing and communication initiatives.
Requirements
Key Requirements:
Bachelors degree in Marketing Communications Public Relations or any related field.
7 years of experience in brand management public relations and communications preferably in the payments or Fintech industry.
MBA/Masters degree is highly desirable.
Strong strategic thinking creativity and problemsolving skills.
Excellent written and verbal communication skills.
Experience in media relations crisis communication and event management.
Familiarity with digital marketing and social media strategies.
Ability to work collaboratively in a fastpaced and dynamic environment.
Excellent project management and organizational skills.
Familiarity with payment industry trends and regulations is a plus.
Strong interpersonal skills.
Benefits
Compensation Base Pay is N700000.00 monthly other interesting benefits
Employment Type
Full Time
Company Industry
Financial Services / Insurance Agencies and Brokerages / Investment Banking
Key Skills
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