Web ytics
Posted on :
21-09-2024
Employer Active
1 Vacancy
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Job Description
Web Analytics
Location: PAN India
Skills: Adobe Google Analytics Cloud Database e.g Snowflake familiarity
Responsibilities
Must to have skills:
1. Proficiency in Adobe Analytics and Google Analytics platforms including setup configuration and reporting.
2. Strong analytical skills to interpret data and derive actionable insights.
3. Experience with data visualization tools like Tableau or Data Studio to create reports and dashboards.
4. Understanding of web technologies (HTML CSS JavaScript) to troubleshoot tracking issues and implement custom tracking solutions.
5. Excellent communication and presentation skills to convey complex analytics concepts to nontechnical stakeholders.
6. Project management skills to coordinate analytics implementations and collaborate with crossfunctional teams.
7. Familiarity with A/B testing tools and methodologies for optimization purposes.
Ability to handle clients while working on projects
Good to have:
1. Broad Knoweldge on AI/ML skills
2. Experience with tag management systems (like Adobe DTM or Google Tag Manager) and familiarity with JavaScript for tracking implementations
3. Familiarity with APIs and data integration methods to connect analytics platforms with other systems or data sources.
Domain understanding of BFSI/ Retail/CPG
Work with client s marketing and business partners to define Key Performance Indicators (KPIs) for new projects/enhancements.Define the best analytics approach using Adobe/Google Analytics Product Suite
Manage the processes for capture storage usage and tracking of online activity from multiple web sites
Full responsibility for analytics needs across customer analytics platforms
Ensure data integrity & documentation of tracking standards
Troubleshoot and debug analytics implementation
web analytics,css,a/b testing,apis,analytics,bfsi,adobe,adobe analytics,tableau,data integration,data studio,cloud database,snowflake,project management,cpg,html,retail,google analytics,tag management systems,ai/ml,javascript
Employment Type
Full Time
Key Skills
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