Overview:
The PPC Manager plays a crucial role in driving the organizations digital marketing efforts by managing and optimizing payperclick (PPC) campaigns. They are responsible for maximizing the performance of paid search campaigns across various platforms to drive traffic generate leads and achieve conversion goals.
Key Responsibilities:
- Develop and implement PPC strategies to drive quality traffic and achieve ROI goals
- Manage and optimize PPC campaigns across search engines and social media platforms
- Conduct keyword research and analysis to guide campaign optimization
- Monitor and report on campaign performance making datadriven decisions to improve results
- Collaborate with the marketing team to align PPC campaigns with overall digital marketing strategies
- Stay updated on industry trends and best practices to ensure campaign effectiveness
- Manage PPC budgets and allocate resources effectively
- Conduct A/B testing and other experiments to improve campaign performance
- Identify opportunities for campaign expansion and growth
- Conduct competitive analysis to inform campaign strategies
- Utilize bid management tools and data analysis to optimize campaigns
- Provide insights and recommendations for landing page optimization
- Stay abreast of changes in search engine algorithms and industry developments
- Collaborate with external partners such as agencies and vendors as needed
- Contribute to the overall digital marketing strategy and objectives
Required Qualifications:
- Bachelors degree in Marketing Advertising Business or related field
- Proven experience managing PPC campaigns preferably in a digital marketing agency or inhouse marketing team
- Proficiency with Google Ads Bing Ads and other PPC platforms
- Indepth understanding of keyword research and implementation
- Strong analytical skills and ability to interpret and act on data insights
- Experience with A/B testing and conversion rate optimization
- Knowledge of bid management tools and techniques
- Excellent communication and collaboration abilities
- Ability to manage budgets and allocate resources effectively
- Certifications such as Google Ads certification are a plus
- Understanding of digital marketing metrics and KPIs
- Uptodate knowledge of PPC best practices and industry trends
- Detailoriented with a strategic mindset
- Proven ability to work in a fastpaced dynamic environment
- Ability to multitask and prioritize effectively
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