Performance Marketing Executive

Performance Marketing Executive

Key Responsibilities:

• Develop and implement performance marketing strategies to drive customer acquisition and improve ROI for digital advertising campaigns.
• Manage and optimize paid media campaigns across various platforms such as Google Ads Facebook Ads and other online advertising channels.
• Analyze and interpret data to identify trends insights and opportunities for optimization.
• Collaborate with internal teams to ensure alignment of marketing strategies and goals with overall business objectives.
• Monitor and report on key performance metrics providing insights and recommendations for improvement.
• Conduct A/B testing to optimize creatives landing pages and campaign elements.
• Manage budgets and allocate resources effectively to maximize results.
• Stay uptodate with industry trends and best practices in performance marketing.
• Implement SEO strategies to improve organic search rankings and drive website traffic.
• Work with external agencies and vendors to execute marketing campaigns and initiatives.
• Create compelling ad copy and design engaging visuals to drive campaign performance.
• Identify and evaluate new marketing opportunities to expand the companys reach and impact.
• Assist in the development and of email marketing campaigns and automation workflows.
• Collaborate with the sales team to align marketing efforts with sales goals and initiatives.
• Contribute to the overall marketing strategy and planning process.

Required Qualifications:

• Bachelors degree in Marketing Advertising Business or related field.
• Proven experience in digital marketing and performance marketing roles.
• Demonstrated expertise in data analysis and proficiency with analytics tools.
• Strong understanding of digital advertising platforms and best practices.
• Ability to interpret and derive insights from marketing analytics and performance data.
• Knowledge of SEO principles and best practices.
• Excellent project management and organizational skills.
• Proficiency in marketing automation and CRM platforms.
• Ability to work effectively in a fastpaced dynamic environment.
• Strong communication collaboration and interpersonal skills.
• Experience with A/B testing and campaign optimization strategies.
• Ability to manage multiple projects and deadlines simultaneously.
• Understanding of web and digital technologies including content management systems.
• Proactive and selfmotivated with a passion for staying ahead in the digital marketing landscape.
• Knowledge of ecommerce and online retail marketing is a plus.

digital advertising,marketing strategy,seo,performance marketing