Performance Marketing Executive
Performance Marketing Executive
Posted on :
21-09-2024
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1 Vacancy
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Job Description
Performance Marketing Executive
The Performance Marketing Executive plays a critical role in driving the digital marketing strategies to meet and exceed business objectives. This individual is responsible for overseeing and executing various digital marketing campaigns with a focus on driving customer acquisition engagement and retention.
Key Responsibilities:
- Develop and implement performance marketing strategies to drive customer acquisition and improve ROI for digital advertising campaigns.
- Manage and optimize paid media campaigns across various platforms such as Google Ads Facebook Ads and other online advertising channels.
- Analyze and interpret data to identify trends insights and opportunities for optimization.
- Collaborate with internal teams to ensure alignment of marketing strategies and goals with overall business objectives.
- Monitor and report on key performance metrics providing insights and recommendations for improvement.
- Conduct A/B testing to optimize creatives landing pages and campaign elements.
- Manage budgets and allocate resources effectively to maximize results.
- Stay uptodate with industry trends and best practices in performance marketing.
- Implement SEO strategies to improve organic search rankings and drive website traffic.
- Work with external agencies and vendors to execute marketing campaigns and initiatives.
- Create compelling ad copy and design engaging visuals to drive campaign performance.
- Identify and evaluate new marketing opportunities to expand the companys reach and impact.
- Assist in the development and of email marketing campaigns and automation workflows.
- Collaborate with the sales team to align marketing efforts with sales goals and initiatives.
- Contribute to the overall marketing strategy and planning process.
Required Qualifications:
- Bachelors degree in Marketing Advertising Business or related field.
- Proven experience in digital marketing and performance marketing roles.
- Demonstrated expertise in data analysis and proficiency with analytics tools.
- Strong understanding of digital advertising platforms and best practices.
- Ability to interpret and derive insights from marketing analytics and performance data.
- Knowledge of SEO principles and best practices.
- Excellent project management and organizational skills.
- Proficiency in marketing automation and CRM platforms.
- Ability to work effectively in a fastpaced dynamic environment.
- Strong communication collaboration and interpersonal skills.
- Experience with A/B testing and campaign optimization strategies.
- Ability to manage multiple projects and deadlines simultaneously.
- Understanding of web and digital technologies including content management systems.
- Proactive and selfmotivated with a passion for staying ahead in the digital marketing landscape.
- Knowledge of ecommerce and online retail marketing is a plus.
digital advertising,marketing strategy,seo,performance marketing
Employment Type
Full Time
Key Skills
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