Web ytics

Overview:

Key Responsibilities:

• Utilize web analytics tools to track analyze and report on website traffic and user behavior
• Identify key performance metrics and develop dashboards for tracking and reporting
• Perform indepth data analysis to provide insights and recommendations for website and marketing optimization
• Conduct A/B testing and multivariate analysis to make datadriven decisions for website improvements
• Collaborate with crossfunctional teams to understand business goals and translate them into measurable objectives
• Implement and maintain tracking tags and pixels for accurate data collection
• Utilize statistical analysis techniques to identify trends and patterns in user behavior
• Develop and deliver regular reports and presentations to key stakeholders
• Stay updated on emerging trends and best practices in web analytics and digital marketing

Required Qualifications:

• Bachelors degree in Marketing Business Computer Science Statistics or a related field
• Proven experience in web analytics and digital marketing
• Proficiency in web analytics tools such as Google Analytics Adobe Analytics or similar platforms
• Strong analytical skills with the ability to interpret and derive actionable insights from data
• Experience with data visualization tools such as Tableau or Power BI
• Knowledge of HTML JavaScript and other web technologies for tag implementation
• Familiarity with A/B testing methodologies and statistical analysis techniques
• Excellent communication and presentation skills for effectively conveying insights to nontechnical stakeholders
• Detailoriented with a focus on data accuracy and quality
• Ability to work effectively in a fastpaced and collaborative environment

a/b testing,google analytics,javascript,communication,collaboration,html,web analytics,adobe analytics,statistics,presentation,power bi,digital marketing,data analysis,tableau,data visualization