Overview
The Search Engine Optimization (SEO) role is crucial in maximizing the online visibility and organic traffic of our website. The SEO Specialist will play a key part in developing and implementing effective SEO strategies analyzing website performance and staying abreast of the latest industry trends to ensure our website ranks highly on major search engines.
Key responsibilities
- Conduct keyword research and analysis to guide content optimization
- Review and optimize website content meta tags and other onpage factors
- Analyze website performance using Google Analytics or similar tools
- Develop and execute linkbuilding strategies to enhance offpage SEO
- Stay updated with search engine algorithms and industry best practices
- Collaborate with content creators to ensure SEO best practices are followed
- Monitor and report on SEO performance and make recommendations for improvement
- Perform website audits to identify technical SEO issues
- Implement and manage local search strategies for regional visibility
- Utilize SEO tools such as SEMrush Moz and Ahrefs for analysis and optimization
Required qualifications
- Bachelors degree in Marketing Communications or related field
- Proven experience as an SEO Specialist or similar role
- Demonstrable track record of implementing successful SEO strategies
- Thorough understanding of search engine algorithms and ranking factors
- Familiarity with HTML CSS and website evaluation tools
- Experience with Google Analytics Google Search Console and other SEO tools
- Excellent analytical and problemsolving skills
- Strong communication and interpersonal abilities
- Ability to work effectively in a team environment
- Uptodate with the latest trends and best practices in SEO
- Certification in Google Analytics or similar platforms is a plus
- Experience with local SEO and ecommerce SEO is advantageous
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