Digital Marketing Coordinator

Want to revolutionize the future of education anddo meaningful work that transforms future generations lives

New Zealandbased Edutech company Crimson Education was founded in 2013 from the idea that through personalised education we can transform students into the world leaders of tomorrow. Since then we have rapidly grown a missiondriven team that is dedicated to building the education system for the 22nd century. Our network includes 2400 tutors and consultants worldwide who work with over 20000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US Canada UK and beyond.

As a Digital Marketing Coordinator this role is responsible for:

• Implement effective paid digital advertising campaigns to attract qualified prospects with costeffective strategies across Facebook Google and other paid advertising platforms.

• Contribute to Crimsons paid digital marketing activity across multiple countries working with Crimsons regional digital marketing managers country managers local area marketing teams and the global digital marketing team to drive for results.

• Build test and optimize paid ad campaigns to consistently improve performance

• Analyse and report on campaigns A/B tests leads and revenue and ROAS

Leadership and Initiative

• Participate as an active member of the global digital marketing team contributing ideas and working on projects to improve structure and processes.

• Test and launch new paid digital channels.

• Share digital marketing knowledge with global digital marketing team and local marketing teams.

Digital Campaign

• Consistently launch paid digital advertising campaigns across several markets following global processes guidelines and budgets.

• Select and design A/B tests to consistently improve knowledge and results.

• Consistently track leads lead progress and sales/revenue generated from your activities.

Analysis and Reporting

• Analyse and report on campaigns A/B tests leads and revenue and ROI.

• Contribute in developing Crimsons global digital marketing best practices and knowledge base.

What personal qualities are we looking for

Technical Experience

• At least 1year experience in a digital marketing role or similar

• Experience in executing and building Facebook Ads Google Ads campaigns

Soft Skills

• Growth Mindset

• Strong attention to detail

• Excellent verbal and written communication skills.

• Experience managing multiple projects in a fastpaced environment with other team members and stakeholders.

• Ability to productively and efficiently collaborate with a globally dispersed team.

• Analytical and problemsolving skills.

• Exceptional learning agility.

Why work for Crimson

• Flexible working environment you will be empowered to structure how you work

• Option to work from our many locations/remotely around the globe (role dependent) with us!

• Limitless development and exposure our internal promotions/role changes made up 33% of all recruitment last year.

• $1000 training budget per year we love to level up!

• Psychologist on staff

• Impressive fireside chats and workshops to help the team continuously level up

• Radical Candour is a feedback approach we live by

• Were a global player with 28 markets (and growing) across the globe!

If youre passionate about education and people and looking for a fastpaced collaborative environment and want to work with cuttingedge technology then wed love to hear from you!

Please keep an eye on your spam email folder for correspondence from Team Tailor.