Marketing Automation Specialist
Marketing Automation Specialist
Posted on :
18-09-2024
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Job Description
APIbased data processing Content Builder Marketing Automation and CRM Integration Salesforce Marketing Cloud SFDC SFMC Automation Studio SFMC Email Studio SFMC Journey Builder
Roles and Responsibilities :
- Translate HCP journeys designed by Marketing into Salesforce Marketing Cloud language
- Accountability of endtoend HCP journey design and implementation process for F2F and digital touchpoints based on uptodate technology
- Refine enhance and improve HCP Engagement journeys by advanced/additional Marketing Cloud features including Einstein
- Recommend optimal solutions to address business goals
- Design integrations and custom features in Marketing Automation platform if required to achieve Marketing goals together with technical specialists
- Translate any technical guidelines to Marketing ensure tagging is implemented and executed for all journeys/touchpoints
- Providing regular updates to Marketing teams of any new feature releasing in Marketing Cloud
- Providing recommendations how to build Preference center based on the available infrastructure and requirements
- Ability to control accuracy of data collection from SFDC for HCP journey in the Marketing Cloud
- Communication briefing task setting for Marketing automation technical support team
- Provide inputs for Insight and Enterprise analytics teams for customer engagement dashboard refinement
- Train and onboard new team members to the functionality and concept of marketing automation
- Serve as subjectmatterexpert for affiliate and regional partners
Requirements :
- Certified Marketing Cloud Specialist: endtoend journey design and configuration
- Experience with pharmaceutical industry would be a plus
- Minimum 5 years of proven working experience with Marketing Cloud Studios Builders: Email Studio Content Builder Journey Builder and Automation Studio Cloud Pages and Mobile Studio
- Any proven experience with Interaction studio or any other realtime segmentation personalization platforms (e.g. Okra) would be a plus
- Experience working handson in Marketing Cloud implementations journey configuration ideally involving integrations with Salesforce core and other platforms
- Understanding of Customer engagement principals digital marketing customer relationship management sales force effectiveness (one of these areas)
- Demonstrate ability to translate functional requirements to detailed technical design and be able to play back solution overview to nontechnically literate stakeholders
- Understanding of infrastructure of SFDC or other CRM systems management
- Understanding of content management content delivery requirements and tagging to ensure bestinclass customer journey
- Experience with design build and maintenance of APIbased data processing and translation solutions in Mulesoft would be a plus
- Advanced user of Jira or any other task management system
- Experience with Google Analytics (360) would be a plus
- Demonstrated project management skills
- Good communication skills crossfunctional team player and attention to detail
- Indepth knowledge of metrics digital analytics ability to generate analyze and interpret data to produce insights would be a plus
- Deadline driven strong sense of urgency and commitment
- Committed to selfdevelopment and can demonstrate a willingness to operate outside of the comfort zone with an entrepreneurial spirit
- Fluent in English
Engagement Type:
Payout to be managed by: Uplers
Job Type :Fulltime 3 months Project Based Employment(Extendable to 6 months)
Location: Remote
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Remote Work :
No
Employment Type
Full Time
Key Skills
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