Paid Media Manager
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Job Description
- Campaign Management: Lead and optimize advertising campaigns on platforms like Instagram, LinkedIn, Google, Meta, Pinterest, and Amazon focused on lead generation, lead conversion, and customer acquisition.
- Strategy Development: Develop comprehensive paid media strategies that align with marketing goals and target the right audience segments.
- Performance Analysis and A/B Testing: Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance.
- CRM and CMS Management: Utilize tools like HubSpot, Salesforce, and ClickUp for marketing operations assistance.
- Use advanced analytics tools such as Google Analytics to monitor and report on campaign performance.
- Budget Management: Manage and allocate campaign budgets effectively to maximize ROI.
- Ad Creatives and Copywriting: Design and develop compelling ad creatives, and craft engaging copy that resonates with the target audience.
- Diverse Campaign Strategy Experience: Develop and implement campaign strategies across various approaches including B2B, B2C, DTC, and lead generation.
Employment Type
Full-time
Company Industry
Advertising Services / Events Services / Public Relations and Communications Services
