Develop and execute a comprehensive digital marketing strategy aligned with organizational goals.
Formulate longterm and shortterm plans identifying key performance indicators (KPIs) for measuring success.
Evaluate emerging trends and technologies to adjust strategies and maintain a competitive edge.
Operational Excellence:
Oversee daytoday operations of the digital marketing department ensuring efficiency productivity and adherence to timelines.
Implement and optimize processes to enhance workflow project management and overall operational effectiveness.
Collaborate with crossfunctional teams to streamline communication and maximize productivity.
Financial Management:
Develop and manage the digital marketing budget ensuring optimal resource allocation and costeffectiveness.
Monitor and analyze KPIs to track the financial success of campaigns and initiatives.
Implement strategies to enhance profitability and ROI.
Client Satisfaction:
Build and maintain strong client relationships through effective communication transparency and delivering exceptional results.
Lead client pitches leveraging strategic insights and tailored solutions to secure new business opportunities.
Address client concerns promptly and work towards resolutions that enhance overall satisfaction.
Employee Engagement:
Recruit train and develop a highperforming digital marketing team.
Foster a positive and collaborative work environment that encourages creativity innovation and continuous learning.
Conduct regular performance evaluations provide constructive feedback and implement career development plans for team members.
Quality Assurance:
Establish and enforce quality standards for digital marketing campaigns ensuring deliverables meet or exceed client expectations.
Implement testing and optimization strategies to enhance campaign performance and achieve measurable results.
Conduct regular reviews of ongoing campaigns to identify areas for improvement and optimization.
Client Pitch and Strategy:
Lead the development of compelling and innovative digital marketing strategies for client pitches.
Collaborate with the sales team to create persuasive pitch presentations highlighting the value proposition and unique selling points.
Stay actively involved in client pitches articulating the strategic vision and demonstrating a deep understanding of client needs
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