Product Marketing Executive Kolomoni Gambia
Product Marketing Executive Kolomoni Gambia
Posted on :
07-09-2024
Employer Active
1 Vacancy
The job posting is outdated and position may be filled
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Job Objective:
The Product Marketing Executive support the market growth drive for Kolomoni Gambia business (Digital Core and Business Banking). You will help design and execute customer acquisition strategies using digital and offline channels. Collaborating with the PMM Product CRM and Operations teams you will optimize user conversions and achieve key customer success metrics. As part of the Kolomoni team you will play a crucial role in advancing our business growth.
Key Responsibilities
Working with the Product Marketing Manager to:
- Develop and own strategies for acquiring and retaining new and returning customers.
- Craft channel and segment strategies to drive compelling customer acquisition.
- Lead strategy sessions with a broader team to support acquisition goals
- Establish robust marketing operations to efficiently collaborate crossfunctionally to execute growth plans with internal and external stakeholders.
- Continuously monitor and optimize key growth metrics to drive business outcomes.
- Coordinate with external providers and stakeholders to enhance marketing capabilities.
- Amplify brand presence through innovative creative strategies and brand awareness initiatives in collaboration with other marketing team members.
- Collaborate with other teams (Product Risk Programs) to align internal operations with growth objectives.
- Provide weekly reporting on activities and KPIs
Requirements
- 5 years of proven experience in mobile marketing focusing on user acquisition and retention strategies.
- Proficiency in blend of digital and traditional marketing tools and analytics platforms such as Adjust Adsense and Appsflyer.
- Familiarity with mobile app development and optimization practices.
- Strong analytical and quantitative skills able to interpret data and trends effectively.
- Demonstrated creativity in developing and executing successful mobile marketing campaigns.
- Ability to innovate and explore new strategies in response to evolving mobile marketing trends and industry dynamics.
Benefits
Industry Standard
Employment Type
Full Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
