Digital Marketing

Overview

Key Responsibilities

• Develop and manage digital marketing campaigns
• Optimize content for SEO and SEM
• Utilize social media platforms to increase brand awareness
• Track and analyze website traffic and user engagement metrics
• Create and curate engaging content for various digital platforms
• Collaborate with graphic designers to create visually appealing assets
• Monitor and improve online reputation through various digital channels
• Identify trends and insights to optimize digital marketing performance
• Stay updated with the latest digital marketing trends and best practices
• Manage email marketing campaigns
• Measure and report performance of all digital marketing initiatives
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to optimize user experience
• Brainstorm and implement digital marketing campaigns for product launches
• Manage and allocate the digital marketing budget effectively

Required Qualifications

• Bachelors degree in Marketing or relevant field
• Proven work experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
• Strong understanding of current online marketing concepts strategy and best practices
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Uptodate with the latest trends and best practices in online marketing and measurement
• Strong analytical skills and datadriven thinking
• Excellent communication and interpersonal skills
• Ability to work in a fastpaced dynamic environment
• Certification in Google AdWords and/or Analytics is a plus
• Proficiency in content management systems
• Experience with social media management tools
• Understanding of HTML CSS and JavaScript is a plus

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