Head of Brand Marketing Events Brand Marketing Team
Head of Brand Marketing Events Brand Marketing Team
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Job Description
Hi there!
We are Semrush a global IT company developing our own product a platform for digital marketers. New stars are born here so dont miss your chance. This is our role
Head of Brand Marketing Events for those who are eager to play with fonts dont shy away from style guides and possess a desire for endless improvement.
Were looking for a strong brand leader who would scale our presence to new audiences and create a unique experience for them with a set of brand activations.
Who you are:
- Youve managed largescale brand activations that attracted millions of people and you know how to tie it to revenue. Your experience lies in organic channels creative stunts and outofthebox campaigns all executed by you and your team. You give reasons for people to generate the WOM. You know how social media works and know how to get the audience to talk about your brand.
Tasks in the role
- Create and execute an eventbased marketing strategy including (but not limited to) our own inperson conference online events side events and stage presence
- Manage brand activations including Spotlight our inperson conference to grow it to a 5000people conference within a few years ensuring ontime delivery and within budget guidelines
- Create campaigns and messaging that capture the hearts and minds of our users. Connect the emotional values of our audiences to the functional purpose of our products and transform this into immersive engaging experiences.
- Partner with global marketing leadership to get buyin and commitment from channel owners for campaign promotion
- Measure analyze and report on the success of campaigns in terms of business impact
- Build and execute the strategy for partner marketing and sponsorships
- Build and manage the annual budget meet with the finance team to report and update on the spend and outcomes
- Manage a small team of project managers/program managers/campaign managers and a large team of external vendors
Requirements
Who we are looking for
- 10 years of experience in strategy and tactics for brand campaigns both handson and as a team lead
- Experience managing brand campaigns with annual budgets over $10M/year (excluding the paid media spend)
- Demonstrated success in overseeing or creating rich and relevant brand campaign experiences
- Highly creative handson leader who embraces ambiguity and defines a way forward
- Strong resultsbased mentality analytical skills and datadriven thinking (must be comfortable working with numbers metrics and spreadsheets; reporting on the ROI of our efforts)
- Outstanding listening interviewing meeting facilitation storytelling and writing skills
- A leader who can inspire and direct a wider team that doesnt report to you
- Excellent communicator capable of building and maintaining h2 relationships with all stakeholders
- Extraordinary verbal and written English skills
- A strong mix between B2B and B2C experience is preferred
Not required but a plus
- You speak multiple languages (ES DE FR).
- You possess extreme ownership. You take responsibility for the outcome. You get things done and you make decisions.
- You care. You love what you do and its more than work to youits passion.
- You are proactive. You call out whats not working and you offer solutions to ensure the best path forward.
- You are curios. Youre interested in trying new things. You ask What if Youre always learning always questioning.
- You are respectfull. You treat everyone with respect and expect it in return. You believe everyone is doing their best and share feedback in a polite and productive way.
- You share our common values: Trust as we prefer to speak up and be our true selves; Sense of Ownership as its not worth wasting time on something you dont believe in; and enthusiasm for Constant Change as we are always looking to make things better.
A bit about the team
The Brand Activation Team is responsible for planning and executing brand activations and experiences expanding the Semrush audience through organic channels word of mouth and thought leadership. We are on a mission to make the Semrush brand the first company people discover and think of when it comes to marketing and growing their online presence.
We will try to create all the right conditions for you to work and rest comfortably.
- This offer stands for the hybrid work format: some days you work from the office and some #wfh. Trust us its an efficient way of work. Proven!
- Flexible working day start
- Unlimited PTO
- Hobby benefit
- Breakfast snacks and coffee at the office
- Corporate events
- Training courses conferences
- Gifts for employees
Finally a little more about our company
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization payperclick content social media and competitive research campaigns and get measurable results from online marketing.
Weve been developing our product for 16 years and have been awarded G2s Top 100 Software Products Global and US Search Awards 2021 Great Place to Work Certification Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.
users in America Europe Asia and Australia have already tried Semrush and over 1000 people around the world are working on its development. The Semrush team is constantly growing.
Our new colleague we are waiting for you!
Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race religion creed color national origin sex pregnancy sexual orientation gender identity gender expression age ancestry physical or mental disability or medical condition including medical characteristics genetic identity marital status military service or any other classification protected by applicable local state or federal laws. All employment decisions are based on business needs job requirements merit and individual qualifications.
Employment Type
Full Time
