Marketing Director - Channel Management

Collaboration and Alignment: Collaborate with the larger marketing, demand generations, brand marketing, product marketing, and sales teams to understand target personas, messaging, and objectives, using this information to drive business objectives.

Data-Driven Optimization: Utilize analytics and data to continuously optimize project and campaign performance and improve ROI

Industry Trends and Innovation: Stay up-to-date with the latest industry trends and technologies, continuously evaluating and recommending new media channels and tactics.

Budget Management: Manage and oversee the overall channel (earned, owned, paid) media budget, ensuring that campaigns are optimized to maximize spend and achieve desired results.