Media Buyer - Google Ads

• Create and manage Google Ads campaigns to drive traffic and increase conversions for RSOC/AFS/AFD.
• strong knowledge and expertise in Performance Max campaigns experiments and split testing.
• Optimising the Campaign to Increase ROI by analysing the Data like Audience Locations and Cost per Conversion.
• Understand and leverage custom audiences and lookalike audiences.
• Conduct thorough keyword research and analysis to optimize ad performance.
• Monitor and analyse campaign data to make datadriven decisions and adjustments.
• 23 years of experience in creating and managing Display campaigns and Performance Max campaigns.
• Manage and monitor growth by implementing campaign solutions; build monitor and optimize campaigns to achieve marketing objectives.
• Analyze campaign data including audience segmentation location targeting and cost per conversion to make informed datadriven decisions that optimize ROI.
• Conduct comprehensive keyword research and analysis to ensure optimal ad performance.
• Continuously monitor and adjust campaigns based on performance metrics to achieve marketing objectives.
• Expertly create ads and ad copies that resonate with target audiences.
• Oversee the implementation tracking and measurement of integrated digital marketing campaigns within set timelines and budgets.
• Stay uptodate with the latest trends and best practices in digital marketing.

• Creating verticals on RSOC/AFS/AFD.
• Strong understanding of bidding techniques.
• Expertise in Performance Max campaigns.
• Proficient in running experiments and ad variations

google ads,digital marketing,keyword research