Digital Marketing Executive

Overview

Key Responsibilities

• Develop and implement SEO and PPC strategies
• Manage and optimize digital ad campaigns
• Create and manage email marketing campaigns
• Conduct market research and analyze consumer behavior
• Manage social media accounts and create engaging content
• Measure and report performance of digital marketing campaigns
• Identify trends and insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Brainstorm and create engaging content for blogs and website
• Monitor competition and provide suggestions for improvement
• Stay updated with the latest digital marketing trends and best practices
• Manage and update the organizations website
• Support the marketing team in daily administrative tasks
• Monitor key online marketing metrics to track success
• Plan and execute digital marketing campaigns

Required Qualifications

• Bachelors degree in Marketing Communications or related field
• Proven work experience as a Digital Marketing Executive or similar role
• Demonstrable experience in SEM and SEO
• Experience with email marketing and social media
• Strong understanding of current online marketing concepts strategy and best practices
• Excellent analytical and project management skills
• Strong written and verbal communication skills
• Experience in optimizing landing pages and user funnels
• Uptodate with the latest trends and best practices in online marketing and measurement
• Proficiency with Google Analytics Google AdWords and email automation tools
• Experience with A/B and multivariate experiments
• Working knowledge of ad serving tools
• Strong analytical skills and datadriven thinking
• Ability to work under pressure and meet deadlines
• Strong attention to detail

seo,analytics,social media,social media management,sem,market research,digital marketing,project management,digital advertising,ppc,marketing strategy,email marketing,data-driven decision making,google adwords,web analytics,a/b testing,content creation,google analytics,communication,copywriting